 Got really inspired after watching the content flow in six video where you were talking about fortnightly writing with a view to a book and While I've been making content for five years. I haven't been tracking So I don't really have this analytics of like this is a stage, too I haven't been progressing content in the way that you recommend But I feel really ignited about how simple it could be to write a book if I just wrote for an hour once a fortnight, so I guess my question is Could I just follow a hunch and then when I articulated the question in the group I remembered I should definitely ask my audience But you know, I sort of have the framework that could be a good structure for a book or I could Just decide one and I wonder what you think in view of that. Does that question make sense? Totally makes sense I love it and I bet others on the call are also interested in this. So okay Where have you so a couple things happening here one is that I just want to briefly explain to everyone watching this Like there are basically two ends of the spectrum for how a book is written The one end of the spectrum is the traditional way of doing it, which is what you usually think like oh You know so and so it's taking a year off to write a book I mean that's like you have to have a lot of privilege to do that with some authors do right like you usually think oh Renee Brown is going to take a six-month sabbatical to write her next book It's like who which one of us has the time to do that or if you if you you know If you don't have time to take a six to 12 months sabbatical write a book You'll just be working hard on writing the book like in the evenings and weekends But you're like you're kind of like writing in your closet and then to finally reveal the book when it's ready And or I mean you probably have an editor if you're lucky to have enough to have a publisher They will be the ones editing it for you, but it's like it's basically in essentially a secret project until it's revealed to the public and Much of that secret project is new content or it's content that you've put in journals secret journals over the years So so that's the one spectrum is like keep everything all the content private until it's finally released as a as oh my dear baby the book Blotch, you know all that big big So that's one way of doing it the second way of doing it the other end of the spectrum I think it's the more modern way, especially ever since blogging was created every social media content You know and in fact a lot of the popular authors are now using this second way Which is to blog a book essentially? This is how I do it. I think it's much easier. It's much less pressure and it's much more market driven Because You know the way we blog a book blog a book. Yeah, some people literally just All you kind of mentioned that oh, I write, you know, I write an hour every fortnightly and then it'll become a book I Would I'll add to that so blogging a book has literally been a blog every day or blog every week And then I'll put it into a book But my my addition on top of that is the whole stage one two three content Which is stage one is casual exploratory stage two is repurposing and redistributing what's worked from stage one and stage three is turning your content into a book or A course or a coaching package or whatever product you have, right? So so naturally I think your question that you posted in Master Heart was well Does my so if I'm doing it that way that second way, right? Is my book is stage three. That's literally what a Product is it's stage three content. So does that mean I'm only Taking the stage two pieces into stage three It's a good question Ideally yes If you have enough stage two things But if you don't have enough stage two things you can take things from stage one as well that you think yeah This is probably gonna work to fill in some of the pieces or you might decide after you put the book together Or an outline of it together Maybe I I need to fill in this piece and that piece and those become your blog post too Yeah, cool in addition to being put into the book. So Basically stage three, you know, you basically take all the blog posts all the stage two things you've written Categorize them and go hmm, which category is gonna become a book and I recommend honestly To keep books short these days When I say these days, I mean really ever ever since the Kindle Age You know ever since the digital book age Keep books short people, you know, it doesn't have to be 300,000 words like it doesn't have to be Moby Dick. All right It's it's it can literally Kindle has a bunch of categories Amazon Kindle has a bunch of categories of people are browsing One hour reads. Oh, yeah down to 15 minute or 10 minute reads They have one hour 15 minute reads half hour reads 45 minute reads one hour reads two hour reads And then they have a go so so people are also much more likely to Review your book if they finished reading it. So you'll get more reviews if you have a shorter book Oh, and it's also easier to publish and people don't complain. I mean about the size of the book I mean, yeah, if it's a 15 minute read and if it's like $10 You know, however long your book is should be comparable to the price of the books My books are $5 on Kindle. It probably should be even lower But I'm also purposely trying to filter out People's like, you know, I have to make a little slightly conscious decision to pay $5 for the book. It's not a dollar book It's not 99 cent book. It's a $5 book. It's probably shorter than those $5 books. I don't care So Natasha, does that help? Yes, I think so I think the other thing is even though I haven't been tracking stage one two three I do have like courses that I've made from content that I did develop in a similar process I just don't have a spreadsheet for it. So Yeah, and I'm glad you brought this up because you don't have to have a spreadsheet to track content And this is very important next next point, which is wherever you've been posting your content already has metrics Yeah, whether it's your website if you have we've posted content on your website as a blog Your blog has metrics your website already has metrics whether you've installed Google Analytics or not Squarespace Wix whatever WordPress whatever website thing you use already gave you metrics from the beginning they did So you can literally look at your website's metric and go, hmm, which blog post got the most You know got the got the most views. That's one metric second one is which blog post have the lowest bounce rate That's the that's another metric Okay, so so that's the blog post metrics if you posted things on on medium medium Of course gives you metrics how many reads and fans if you posted things on Facebook Facebook gives you metrics So even if you never kept the spreadsheet of the stuff all your metrics were always kept by other people Yeah, you know the platform you use. Yeah, cool. I don't seem to get any engagement on my blog at all and Same with my Facebook, but you know, I am using distribution now and trying to turn that around and at some level I Kind of know what people have engaged with and I looked at my Google the other day and someone had spent eight hours Literally just reading a whole blog eight minutes reading a whole blog and I thought oh wow people actually do come and read a whole blog of mine I was like wow, that's cool. Yeah. Yeah, so so that that's that that's actually sorting it by Time spent on page if you have Google analytics, you can sort by time spent on page to show you what what how much time they spend on The which pages have the most time spent and so that's another good metric to say There you go, I'm so excited I really didn't think I was gonna be inspired to write books so soon, but I'm super excited. Thank you very much You're so welcome. You're so welcome. Thank you and I want to thank let's see Gregory of chatted to say I love how your Kindle books contain link chat links at the end of each chapter to the stage two videos That's exactly what I do I mean if you get any of my Kindle books that every single as you now know every single chapter used to be a stage two piece and so At the end of each chapter, I'm able to link Basically to say well, I'm able I make a video for each my stage two pieces So it's like I can link say hey watch the companion video for this chapter. It's basically yeah So they and then the nice thing is when they click on that that goes to my Facebook video Which means if they they read the book they click on the video to go to my Facebook page to watch the video And now they're automatically roped into my Facebook business page warm audience, which means I can now reach them through Facebook ads That's a whole other topic not for this video. But anyway, thank you for thank you for watching this