The Lecture: Climate Disclosures on Gas Pumps





The interactive transcript could not be loaded.



Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on May 12, 2016


0:00 Overview of the idea & talk
2:24 Climate change and our global carbon budget
8:16 Design templates for labels
10:01 Endorsements from academics & NGOs
10:24 Do warning labels on tobacco packaging work?
13:07 Psychology: Currrent moment bias.
15:08 Social Psychology: Diffusion of responsibility
18:09 Economics: Communicating externalities
26:47 Communications: The medium is the message
29:02 Industry misinformation? Remedy is disclosures of risk.
31:01 Summary of theory
32:00 Impact: Individual and collective change
38:03 Closing the experiential gap
40:05 Vast majority of emissions come from end-use
44:06 The problem is disconnect
46:12 Thought exercise: No Labels v. Labels
48:53 How has industry responded? Prefer to avoid the problem.
52:06 Legislative progress in U.S.
53:10 Legislative progress in Canada
56:12 Media attention around the world
57:32 Cognitively primed to go global
59:36 Leverage points and systems change: trim tab
1:01:03 What's next? Citizens, Politicians, and Funders... please! :)

Want to know how we've made it this far without a budget? Watch our behind the scenes "Inside the Campaign" interview with Rob Shirkey at: https://www.youtube.com/watch?v=p-Te0...

Please support our work. Go to http://ourhorizon.org/donate

Comments are disabled for this video.
When autoplay is enabled, a suggested video will automatically play next.

Up next

to add this to Watch Later

Add to

Loading playlists...