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Published on May 12, 2016
TABLE OF CONTENTS:
0:00 Overview of the idea & talk 2:24 Climate change and our global carbon budget 8:16 Design templates for labels 10:01 Endorsements from academics & NGOs 10:24 Do warning labels on tobacco packaging work? 13:07 Psychology: Currrent moment bias. 15:08 Social Psychology: Diffusion of responsibility 18:09 Economics: Communicating externalities 26:47 Communications: The medium is the message 29:02 Industry misinformation? Remedy is disclosures of risk. 31:01 Summary of theory 32:00 Impact: Individual and collective change 38:03 Closing the experiential gap 40:05 Vast majority of emissions come from end-use 44:06 The problem is disconnect 46:12 Thought exercise: No Labels v. Labels 48:53 How has industry responded? Prefer to avoid the problem. 52:06 Legislative progress in U.S. 53:10 Legislative progress in Canada 56:12 Media attention around the world 57:32 Cognitively primed to go global 59:36 Leverage points and systems change: trim tab 1:01:03 What's next? Citizens, Politicians, and Funders... please! :)