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The Lecture: Climate Disclosures on Gas Pumps

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Published on May 12, 2016

TABLE OF CONTENTS:

0:00 Overview of the idea & talk
2:24 Climate change and our global carbon budget
8:16 Design templates for labels
10:01 Endorsements from academics & NGOs
10:24 Do warning labels on tobacco packaging work?
13:07 Psychology: Currrent moment bias.
15:08 Social Psychology: Diffusion of responsibility
18:09 Economics: Communicating externalities
26:47 Communications: The medium is the message
29:02 Industry misinformation? Remedy is disclosures of risk.
31:01 Summary of theory
32:00 Impact: Individual and collective change
38:03 Closing the experiential gap
40:05 Vast majority of emissions come from end-use
44:06 The problem is disconnect
46:12 Thought exercise: No Labels v. Labels
48:53 How has industry responded? Prefer to avoid the problem.
52:06 Legislative progress in U.S.
53:10 Legislative progress in Canada
56:12 Media attention around the world
57:32 Cognitively primed to go global
59:36 Leverage points and systems change: trim tab
1:01:03 What's next? Citizens, Politicians, and Funders... please! :)

Want to know how we've made it this far without a budget? Watch our behind the scenes "Inside the Campaign" interview with Rob Shirkey at: https://www.youtube.com/watch?v=p-Te0...

Please support our work. Go to http://ourhorizon.org/donate

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