 Three on-page optimizations you can do to explode your traffic. Hey, let me ask you a question. If you could do just a few simple things on all your pages and it really made your traffic go off the charts, would you do it? Well if you would, you want to watch this video because I just got three things for you. If you do these three things, you're going to be so much better off. You're going to get more traffic. If people are going to stay on your website longer, isn't that what you want them to do? And you're going to benefit as a business or a blogger or whatever you've got the website for because people will be coming there more often and staying longer. I'll show you exactly how to do that in this video. Don't forget to subscribe to my channel. And don't forget to ring the bell, turn on all bell notifications so you're notified each and every time I go live or upload a video. Okay, so let's get right into it. This on-page SEO stuff is not as complicated as you think. And I'll tell you about a few tools you can use also that will really help you out. On-page SEO is where you blend things you do on the page and how you write on your page along with SEO with meta tags and descriptions and all that. So they all come together and they deliver more traffic for you. Now while it's only one piece of the puzzle, on-page SEO will guide the viewer, okay, to the right content easier, get them to stay on the page more and develop more conversions for you. That's something you want, right? Number one, you want to format content for readers and robots. Now a good SEO strategy is designed so that you rank higher in the results, the search results, but also that you give the person who's coming to your site a better experience. A good blend of those is the thing that we're going after. So if you write your content for these robots and these content readers, you're going to be much better off. You'll be able to read your site and say, hey, this matches what this person's searching for. I'm going to bring back this result for them. You can do simple things like breaking up the information so it's more easily consumable by using H1, H2, and H3 tags. You can break up your content by using H2 tags, which are really just sub-headlines and that will enable you to get better SEO results from the robots. But also it breaks up your content so somebody who wants to scan the page and see what information is on that page, it allows them to do it much easier. Okay. Let's take a look at this graphic on the screen so I can kind of give you an example of what I'm talking about. Okay. So this is how to test and this is research here. So here's a few quick notes. I like adding H2 sub-headlines about every 300 words or so, insert H3 headers with an additional 50 words of content for each section when appropriate and also use targeted keywords and exact match questions in sub-headings whenever possible. I found a lot of success with Google Search Console that's GSC when optimizing existing on-page content. You can open up a page in the Google Search Console to find first-party data on what Google is ranking your content for. And then you can add in the H2 and H3 sections of your site to see a good boost in rankings. Make your content easier to read for humans and search engines by breaking up your content with H2 and H3 sub-headings. Don't forget to get the most out of this on-page SEO tactic by including keywords and exact match questions in the section headings for maximum results. Keep your paragraph short. You know, it drives me crazy when I get to a web page and this is solid text and it's in small font and I'm just like, I don't want to read all that, it's too much. Same thing in an email. You know, when you send out an email and people just write a whole email and they don't break it up. I like to keep my paragraphs no more than two or three sentences depending on the length of that sentence that's easily consumable and then I can put a sub-heading right below that about the next paragraph. I also like to use bullet points on my web pages and my emails. If you put bullet points, people can see exactly what they're getting and what it's about. That's a great way to format your web pages. In fact, I think it's a good idea at the beginning of any blog post is to have a bulleted list of all the things you plan on covering in that particular content. In doing so, people can scan through and find what they're looking for much easier. They may scan down the 10 items you have and say, number five is exactly what I want and they scroll down to number five and start reading. If you didn't have that list there, they may just click off your page. Number two, optimize for featured snippets. Now what is a featured snippet? Well first off, as Google evolves, as that search engine evolves, it's trying to find content for people searching quicker and easier and give them an insight as to what that content's about. So a featured snippet is a short description of what exactly will be on that web page once they click and go there. And you want to optimize for those because that's your friend. That is your selling line to get people to click and go to your web page. Now let's look over a few reasons you want to utilize these featured snippets, okay? Check out the screen. You want to dominate position zero above paid ads and other organic search results. You want to build your brand authority by ranking at the top of the search engine results page for targeted keywords. You want to drive more qualified traffic to your site. You want to build more backlinks as more people click on and link to your content. And you want to push your competitors online listings down the search engine results. Now there's several different types of snippets based on what they're searching for, based on what the content is, based on what their intent is. Let's check them out real quick. Paragraph featured snippets. Paragraph featured snippets show 40 to 50 word explanations based on a search query with a link to the source content. This type of featured snippets can be secured with proper on-page SEO and content formatting. Let's take a look at what SEO Moz has to say about that. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source of a page that can be optimized as opposed to off-page SEO, which refers to links and other external signals. I like to summarize what's going to be on that page in the very top area of each page. And that way it describes some of the things that those people may be looking for. And throughout the content you can go through and do these many descriptions of that content section also. Now if you notice nowadays in search engine searches, you're starting to generate these list of things. You know, I can search for just about anything and it's going to have a list of eight things or nine things or whatever. The search engines are now generating those. So it wouldn't hurt to have those in your content so they have that information to bring back to the person searching. Here's an example right here. This one here is on-page SEO checklist. And you can see there's bullet numbers in here. And when you do that, it makes it easy for the search engines to bring that back. Are you putting these on your pages right now? That's what you've got to ask yourself. You can also add these table featured snippets. Check this out. Here's one right here. You can see it. You can summarize the process, show price comparisons or just provide a summary of different types of data. I have noticed that Google prefers HTML tables compared to tables made in CSS or other languages. And lastly, number three, you can add FAQ section or FAQ schema. Let's take a look at an example of that right now. So in this example right here, you can add an FAQ section. You can get even more bang for your buck by adding an FAQ schema to the back end of the content. FAQ schema offers a number of benefits for your SEO strategy like boosting impressions and FAQ schema will help drive more organic impressions which can lead to higher click through rates, more website clicks as the pages get more impressions. You will start to see more clicks when your webpage and blog, interlinking. You can add a link to each answer in the FAQ schema, only point internal linking to non-sales content like a blog post to help drive more engagement. And you can also improve your online visibility. Your FAQ schema makes your content more visible because it pushes your competitors lower in the search engine results. Okay, so let's take a look at one of these FAQs here, the FAQ compliance. Okay, here it is. This one particular one is what is the purpose of IR and ITAR? Okay, all they are, they are different terms of their structure, administration, blah, blah, blah, blah. And if you look below there, they've added three to four common questions and answers at the bottom of each blog post and webpage to help consumers and search engines. I found that FAQ sections at the end of content helps with keyword rankings and allows the person building the webpage to implement FAQ schema to get found in search engines. Supercharge your on-page SEO game today. Guys, it gets more and more competitive. Things don't really change much as far as what you need to do to sell people to get people to you, but you do have to do something. I think a lot of people just build a webpage. They use some of these webpage builders, which I don't understand why you'd want to do that, because you don't have as much flexibility. And I won't pick on anybody, even Wix. I won't pick on them right now. But when you use these things, you don't have the flexibility you would have if you use something like WordPress or Magento or even Shopify. So make sure you're using a platform that will allow you to do this. And I should have said that in the beginning of this video, if you don't have a platform that allows you to do this stuff, you're just left out in the cold and you're not going to be able to compete. I think a lot of people don't do it because they're afraid it's too complicated. The fact is, all you got to do is pull up my video. Once you have a platform that you can work in and go through all these steps, it's going to be really easy for you. I think the other reason is people think it's overwhelming. They say, well, I have, you know, a hundred products or a thousand or 10,000 products or a thousand blog posts, it would take so much time. This is true. However, if you do some of this, you'll get more traffic to your site. You don't necessarily have to do all thousand of your blogs. It's not necessary. Pick the ones that are the most popular and optimize those first. And once you see the results, you're going to find that you're going to want to do more. You can also hire somebody at Freelancer.com, at Upwork.com, at Fiverr.com who specializes in this and they can do it for you. So I hope that helps you out. I hope you understand it better. I know it will get you more traffic if you do just these three steps. I want to thank you so much for watching this video. Put your comments below. What have you done on your site? What have you found that works? What problems are you having? I'll be happy to answer your questions down there, too. I look at all the comments. I do answer as many questions as I possibly can. I don't have somebody doing that for me. I actually do it. So when you put a question down there, if I answer you, I'm answering you. I really appreciate you watching this. Don't forget to subscribe. Hit that subscribe button down there. Turn it from red to gray. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I go live or if I upload a video. Thanks so much, guys. Don't forget I also have a course down there. It's a $97 course. You can get it absolutely free. It's in the description below. Won't be free forever. Thanks so much for watching. See you in the next video.