 We went from this to desktop to laptop to mobile and now I'm carrying this here on my arm. What's the first thing we do when we buy a new device? We spend like a minute to just say okay, don't we? Is it okay for me to monitor your sex life, your alcohol? It's like, okay, okay, okay, okay. Yeah, it works now. Now I can monitor my sleeping habits and stuff. In this part of the world, we are terrified of what's going on in China. The social credit system, the surveillance. But the fact that Elon Mark and Jeff owns all our data, that's perfectly fine. What could possibly go wrong? So when you think about this, remember one thing about the digital transformation. The digital transformation is done. Only old people talk about digital.