 If you spend enough time on any project that you care about the project will much more likely succeed. That sounds so simple, but the reason I'm bringing it up is because I've noticed after coaching many entrepreneurs solar printers small business owners, since 2009 is when I started doing it. I noticed this recurring issue is that a lot of people simply aren't spending enough time on the right actions to grow their business. And so it's no wonder that their business isn't growing. They're not getting enough clients. They're not getting enough systems that are going to support them month after month, year after year for their income and their client stability, the fact that they can continue their business. So it is simply, if you could say it this way, a matter of spending enough time on the right actions. Now you might say, well, fine, George, but what are the right actions. So I have put below this video, depending on where you're watching and maybe above, there is a link to a blog post where I outline the eight practices of authentic business and how much time I recommend spending for each of the eight practices per week. And if you add up the time that I recommend in the blog post it adds up to something around 10 hours per week of focused work. Now, yeah, so I'm guessing that most of you can carve out 10 hours per week to work on your business. Most of us are probably spending way more than that, and not getting the kind of results that we want. Because as I said, you're probably not spending the time on on the action on the most productive actions, which again, if you look below on the blog post you'll see what they are. Now, what I want to talk about in this video is sort of the, the, the psychology or the mindset background about why people aren't spending the time on it why you might be blocked or hindered by spending a time on it. Number one is that you probably most of us come from background where we worked for somebody else worked for a boss, a company and organization. And the boss or the, or even school, you know going to school, the time is structured for you. In school, you know maybe have their period one period to period three, or yeah, that's how most schools work, and then you go to, you start working for a business or company or organization, and they're like okay coming at nine o'clock you can leave at five. And during this time I want you to do X, Y and Z. Okay, so if you don't structure your time. Eventually, someone is going to have the structure it for you. So it's up to you how much autonomy you want. So the irony is that if you don't really practice creating your creating a following your own structure that is productive that is valuable. So that when people are happy to pay your money, then other people will structure it for you because you will have to get a job and that's there's something wrong with getting a job. There's less autonomy, less freedom of doing whatever you want to do. But the irony of course is that as a business owner, you have to create your own lack of freedom for a time. Before you can create more freedom, it's kind of like learning any skill. You know when you first let's say you start to learn how to play the piano. You can't just go gosh I'm going to play the piano I'm going to play it with freedom and and still have it be beautiful or have it be have it sound the way I want. Probably not in the beginning of learning to play a musical instrument you have to you have to structure your lack of freedom you have to structure your own disciplined sort of like, okay we're going to practice the scales. I know it's boring, but we have to practice the scales to get our fingers and our arms and our ability for hand I coordination to be able to then use that hand I coordination to play beautiful pieces of music. But, and to learn the musical theory and all that, but all that is creating a structure, and you probably had a, you know, if you learn music music you had a music teacher gave you that structure, you learn by yourself you know that you have to create your own structure of practice. Same thing with business. You think you're going to come into your own business and great I'm, I'm a business owner now I'm a solopreneur I get to do whatever I want. And then what happens you don't have no clients etc you don't you can't describe your work and you don't have a audience who want to buy from you, because you need to create the structure of practicing your scales. In this case, it's things like creating content and announcing your offers, you know, tweaking your offers based on market research and alignment of your perspective clients and all that, all that stuff which again I talk about in the blog post related to this Let me first again, number ones point number one is, are you creating a structure that temporarily limits your freedom. You have to understand, like you have to really sit with that and go. I understand that I'm temporarily limiting my freedom, my hippie nature to just do whatever I want whenever I want to understand that I have to limit myself. Otherwise someone I go get a job and someone limits it for me but as a free to practice my free will as as a as a as a human That's self liberated. And I therefore create the structure as an artist creates a structure on a canvas and say alright I'm going to paint I'm going to paint all over the walls know I'm going to paint on this canvas to create a beautiful work of art. Your time calendar is your canvas or the beautiful work of art of your of how you spend your time of of your life. I'm doing that number one number like be emotionally. You know, emotionally accepting of lack of freedom that you create for yourself, knowing that it's in service to a greater freedom in the future, much greater like now for example, because I've, I've done the lack of freedom for years with with myself. I think there's so much more freedom, because, gratefully I have an audience now who are much more likely to buy from me and I can now create whatever I want structure my time much more than before. And also the discipline I had for years has given me the skills of discipline that even though I can do whatever I want, I still create the structures that I know are effective to launch certain things project so number one. There's no of any way around learning discipline, other than you have to structure it for yourself if you don't want someone else to structure it for you. You might say well George, isn't that what a business coach like you supposed to do tell me what to do. Give me a structure George, and I will follow it with accountability. Sure, I have done that with clients for many years but I still, I'm still I'm quite uncomfortable with that because I'm like, if the more you listen to me, tell you exactly what to do but the less autonomy you're actually practicing for yourself, the less authentic of a business, you're going to have. So if events, eventually to have an authentic business means you have to emotionally accept the lack of freedom. But guess what, it's not so bad well it's not it's not the worst because you're the one who decided to create the lack of freedom not someone else imposing it on you. You can gently impose it on yourself and at least you know that it's my choice. So it's like, there's a, there's an underlying freedom and that you choose to create the lack of freedom, the freedom is through you choose to create a lack of freedom now. Let me talk about another point and I'll end here. A funny, funny quick story. I, this video is going to be shorter than most of my Facebook live videos because when, as I was starting to create this video my cat started to kind of cough out a hairball. And so I had to go and try to catch it before because she does a certain thing and then and I try to catch it and finally I couldn't catch it clean up. So it took me like an extra five to seven minutes that ate into this video now, but I'm still here anyway do you see what I mean like I still respect the structure I've created for myself. I respect it, because I know that it creates a certain regularity that produces amazing results. And that gives me practice for discipline because discipline is a continued practice. It's not a one time. Great, I'm disciplined now. No, it's a continued return because we backslide so easily. It's like, you know, as a human being, right, we backslide so easily that the next day you could be undisciplined again and then you could just keep backsliding versus continuing to emotionally accept again emotionally. I say yes to myself to yourself to your higher self to say this is for a greater cause. I'm constricting myself in this moment I'm constraining myself to the structure in this moment. And now it looks tight, but it's actually stronger. You know you're constraining yourself you're practicing there's your scales, so that you can have the hand I quote, well similar to music instrument I haven't, I haven't played piano for a while. I went back to I'm like I don't have the hand I coordination that I used to have, I backslid but there's still some of the basics that I still have which is after some practice you have the basics so I guess I only have a few minutes left for this video so I'm just going to give you one more point then. So, how do you, let me give you some comfort and encouragement to say well George I'm a hippie flower child. It's all about freedom I don't like to constraint constriction constraint that's bad spiritually right. It's always so funny to me like expansion. I think I talked to spiritual people and they're always about expansion expansion expansion. Like, but is constriction evil and expansion good. Is it always like that black and white like that. There is more nuance to it. Yeah, there is more nuance, because if you expand like your heart if it keeps expanding expanding you're going to, you're not going to have a life much longer. Expansion contraction expansion contraction is the rhythm of life. Right well like look at nature as well flowers, you know, nature always expands contracts expands contracts, the rhythm of the universe expands contracts expands contracts. Don't be a, you know, don't have that misconception that spirituality good means always expand your soul your spirit now there's always, there's a time for both, right there's a time for both, and yet. Yes, perhaps in the more meta or deeper sense there is a continued expansion of your learning knowledge, freedom and power, but the smaller day to day rhythm is expansion contraction expansion contraction. And so I invite you to look at your structuring for yourself as in service basically to that ultimate expansion of your power of your muscles, right of your muscles of discipline and of your business, because if you don't do the contraction structuring of yourself. You know. Yeah, I don't know how please comment below if you could find a more spiritual language at it because like I said, every time I talk to spiritual people always expansion expansion expansion like no isn't there. So please help me out here what how do you describe this spiritually. It's like it's always contractions always bad no it's not always bad. That's why why I was always all that feel so contracted. Don't use that word as being always bad. It's like, it's like, you know, it's anyway. So, I'll say one last thing and then I'll and then I have to go. Each of the activities you're doing in the contracted state of structuring and discipline. All right, and linear linearity is also not bad I list I talk to holistic people like, oh you're so linear George what why is linear suddenly a bad word is that like linear is evil and circular is always good cyclical is always good. Maybe, maybe but is there no place for linearity. Is there no place for that is there no place for lines anymore in our world. Of course there is right structure lines systems. It's not evil. It's in service to a greater expansion and in service to a greater cycle and a greater liberation, right of your of your soul. Everything you do in the structure of practice, for example, let's say right now I'm creating content right this very moment, literally I'm making a video creating content. I could say, oh I'm going to, I'm going to constrict myself and I got to make a content from two to 220pm and it's so much such a chore. Right this is why so many of us don't show up. We think of it as a chore why I got to get this thing so I can get clients finally. No I always think of everything I do whether I'm creating content, or I'm doing bookkeeping and working with numbers, or doing some solving some technological challenge. I'm thinking this very moment is a practice of some virtue. Some embodiment of some value. If I'm if I'm creating content I am embodying service, exploration, love, compassion, connection. If I'm doing bookkeeping, I'm embodying I'm practicing the value of precision and practicing accuracy and practicing focus of precision, which is good. Everyone needs to practice that I'm practicing curiosity about the numbers to like everything. If I'm solving a technological challenge or I'm doing some boring administrative tasks. I'm practicing focus I'm practicing consistency I'm practicing the pride or the joy of what do you call it cleanliness or, you know, sort of like regularity. And by the last words I'm dependent a little too much on chat gpt these days but so, but I can still laugh. That's still human. So, so help me out human beings, you can chat comment below. What are you practice, think about the things that you're structuring that you don't love naturally to do. Is it bookkeeping, is it writing, is it. I don't know, doing some administrative tasks that you avoid. What is it that you avoid maybe it's maybe you avoid talking about yourself and selling something, promoting something announcing something you just go limp. You just have all energy loss is lost when you think about promoting your offering online, whatever it is you're avoiding that you know if you structured and did it and spend enough time you would be more successful. Whatever it is you're avoiding what. How might you reframe that so that you are practicing some deeper value or virtue that's in service to the expansion of your soul. That's the inquiry that I have for you. I really welcome you to comment below. Because I want comments algorithm. I actually am really curious. What is it that you avoid in terms of structure. And then, you know, do the homework if you like to below comment on how to do privately or comment below if you want to give others some inspiration and give me some ideas to how might you reframe that thing you're avoiding creating structure as a deeper practice that is in service to a greater beauty, a greater creativity, authenticity, a greater feeling of love and joy in your life. I'm really interested to see what you come up with. All right, well have a wonderful rest of your day. It's time for me to my structure my time structure says all right George you got five minutes left to do an Instagram live so that's what I'm going to do right now. I'll see you later. All right, take care.