 Why would anyone want to use an out-of-the-box identity solution when you can just build it in-house? Well, if you're trying to get your app to market faster, want to reduce engineering costs and want to mitigate your security and compliance risks, a pre-built solution could be a better option. You can achieve all of those goals and focus on what matters most, which is your core product. Now, how do you evaluate your options? You might be considering ease of implementation, scalability and reliability, and security and compliance. Will the solution help you build your product and get your app to market faster than your competitors? There's a big difference between having some basic login functionality working and having a stable, scalable, and prime-time-ready identity infrastructure in place. Now, depending on your industry and customer requirements, you'll need to optimize your identity flow for security and privacy, user experience, and in most cases even convenience, while also making sure that your product can easily be updated and maintained. Will the solution support you today, tomorrow, and in the future? Can the solution quickly adapt and scale to your needs? Like any other feature, identity might be a domain that's too broad to tackle all at once. Most companies start with the basics and add features over time. By understanding where you are today and where you want to be in the future, the solution should support your team in delivering an identity roadmap that enables growth, needs security requirements, and addresses all of your customer expectations. And lastly, does the solution comply with new and evolving regulations? Identity as a domain is governed by an increasing and increasingly complex array of data regulations that require you to implement effective safeguards and put users in control of their own data. Now that we know what to consider, let's talk about what sets OddZero apart. With a few lines of code, you can have OddZero integrated in any app with any language and any framework. We have you covered with features to protect your organization and customers. Our product is an extension of yours. As customers, your feedback and requirements guide our product development. We also do the hard work of complying with new and evolving regulations so you have one less thing to worry about. With Actions, you can write custom Node.js functions that fire during specific events in your identity flow and develop complex identity flows on our platform instead of piling on your own infrastructure. Instead of building and maintaining custom code, Actions integrations are easily integrated third-party solutions that can be quickly added to extend your identity flow. Identity should not become the reason that you exist, unless you're one of our competitors. At OddZero, we understand that identity is so much more than just a logging box. Try OddZero for free today and let us know if you have any questions.