 The fact that Russ said you can't be black ball, do you wanna watch the video on it or anything? We get a little context, or you remember? Yeah, I remember the clip. All right, so go ahead and break down like what you remember, and then we're gonna talk about it. Yeah, so if I'm remembering correctly, we probably should have played, but if I'm remembering correctly, he was saying that you can't be black ball because, like just because like the energy can't stop the tool that you kinda have to reach people, right? Yeah. Like they can't control your recording process, they can't control your access to your audience through social media. So are you saying that the only way you can truly be black ball is like, industry people stopping to do things to help you, but I think he made the point that like, like regular artists can get like a Spotify connect, you know what I'm saying? Like, I mean, or even if they don't, they still can't stop the access. You have two people in a lot of times that forces the hand of these bigger institutions, right, we might not like you, but if you doing, you know, X amount of thousands of streams or millions of streams in this world is like, well, shit, we're gonna look crazy if I'm not fucking with you, right? So yeah, that's the general point he was making. I don't know if I'm missing anything with that, but. No, I think that's about right. Cause I know there's like the baby that's been popping up and then there's. Tour lanes. Tour lanes, right? They both have had their issues where it might split the industry in some ways as in terms of how some of the people behind the scenes talk about it. But I'm with him in terms of, you can't be black ball in the traditional way, right? There's no stopping you from being seen by the world completely. Yo, what happened to buddy? Like that can't happen. I think the funny thing about it is to an artist like Tori Lane's, to an artist like the baby, them being black balled is really them just getting treated like a regular artist. The regular artist, yeah. It's like, yeah, you don't have access to those additional resources in the industry machine anymore. So yeah, it's like, okay, you get blocked out of maybe some of that right there. But it's like, yeah, now you just got to eat like the rest of these artists eat, but y'all are in a better position cause at least you had a certain level of awareness. You probably got a certain amount of fans. Some of them probably were fake, depending on, well, and that's not even talking on them specific, but like just the way some people might blow, okay, you might not have as many fans you think you have, but even that, you know, it's what the regular artists got to deal with. Like they got to deal with the real numbers, make real decisions based off of that. And if they want some connects, like what you said, I got to figure out how to finesse and get somebody like me inside Spotify. Yeah, gotta talk, I gotta reach out. I gotta figure something out. Gotta reach out. Yeah, and I mean, like, I think that, like that's the part of it that I feel like it's more of like a falling from grace type of thing, right? Like if your last year and a half, two years, you know what I'm saying, your idea of a promo strategy was like, yo, I'm gonna hit the VMAs and then I'm gonna be on this late night TV show. I'm gonna be, you know, I'm gonna be the face of most necessary and like, okay, like I could understand like how it feels like then you've been pushed out of your major, your major, your major marketing machine, right? But what's interesting about the way I guess Russ is seeing it is that it feels a lot more traditional. Well, he's basically saying like, bro, those are just industry institutions. Like, yeah, you can be pushed out of the industry circle. But like, if your goal is really just to make money in this shit and do well, like, you'll be good. If your goal is to be a part of the institution and yeah, you got a problem. Like, it's a real thing to worry about. If you just like, man, like, like you said, they can't like black bar you in the traditional sense of we gonna truly cut your money off. Yup, exactly. Like we saw it with Taurus. Like, bro, as long as you can post on your Instagram and post on TikTok and you understand back in infrastructure, like, you'll be all right, you know, and it's interesting because I think that whole conversation is, or I feel like we, it's gonna sound wild, but I feel like we need to see more artists that get black ball that are forced to go through that process. So I think more people need to see that it's possible to do it without those type of institutions to support you. We saw it first with the six non shit, right? It was kind of first time people were talking like, damn, bro, he ain't, people ain't rockin' with him in but he's still doing crazy numbers, right? They had to open the conversation and then NBA Young Boy, right? I was gonna say NBA. NBA, people need to be watching, buddy. Yeah, so it's like, then here comes NBA Young Boy, black ball or, you know, alcohol black ball, but still doing crazy numbers, right? Is black ball even a word we use for him? Like, what? I still don't quite understand his situation, why he's not getting the support. Like maybe I missed that part, I wasn't paying attention at that time, but like, why are people not like rockin' with him? Like he should be from industry side of things. Yeah, so some of it is, I think like earlier antics, like early NBA Young Boy was pretty, pretty wild. You know what I'm saying? Like, you know, young street artists, this is what we expected. And then some of it is like politics between him and the little Dirk Bief, you know what I'm saying? Like, so it's like, certain aspects, I guess Dirk can be seen as the bigger artist, you know, it's in certain points, probably a lot more people will side with him over. And what aspects is Dirk a bigger artist in NBA? I mean, I don't know. Well, I think from a mainstream look standpoint. I would say it's not even close in terms of reality. Yeah, but also that, it's like, he has that look, he looks bigger to that point, but it's because then I'm fuckin' with NBA Young Boy. That's the crazy part about like the industry perception and how that goes, because look, you know, I don't have any size in this race or whatever, you know what I mean? A horse in this race, I listen to Dirk shit, I listen to NBA Young Boy, but just mathematically, as far as I've seen NBA Young Boy blows him out the park, industry wise, like obviously Dirk is a far bigger phenomenon, he could probably, because of that, monetize and get bigger looks and outside of the industry's brand building, might have more money long term because of that, unless NBA might flip that money in the real estate, you know, the real estate don't care who you are, you know what I'm saying? Young Boy's going for catalog. Catalog too, especially we know the numbers, people are getting off of the buyouts, right? These multiples. So I don't know, man, it's interesting, one, to see him. So if you look at him, you look at Russ, all right? These are people who are big and doing it without in a current day climate, but like you said, you were like, all right, part of this black ball is, okay, I might not be able to pull up to the MTV Awards as a part of my rollout. I might not be able to pull up to the Jimmy Fallon show, Ellen and all these things that were a part of my rollout, but guess what? You can pull up to Logan Paul, you know what I'm saying? You can pull up to, what's that, K-Sci or whatever his name is, like any of these YouTubers and people like that, a lot of people, y'all need to start using a PR strategy where y'all just like, I mean, no, y'all need it, you can add that on, but if you don't have those big traditional shows, which don't have any impact anyway, like most of them, we're like, what's not even getting. It's content genre right now. Exactly, well, let's not get into the TV show that nevermind, it was a brilliant app on the episode. I was gonna talk about the TV show that one of the clients were supposed to be on and the show was trash or whatever. Yeah, yeah, yeah. Well, they were on it, but the ratings were trash. But yeah, so it was like, yeah, like Tori Lane's, it's still Tori Lane's, the baby is still the baby. Now, there gonna be some communities that don't rock with them because of some of the things they said, but there's plenty of people who are still gonna give them that interview. And we know Vlad's gonna interview everybody. He don't give a fuck what kind of thing he wants those views. So to pull up the media run is there, man. There's so many third party publications. And the funny part about it is, that would be like a nice indie underground wave to follow traditionally, but the difference between doing that back in the day, versus doing it today, is these indie underground pages, channels, influencers, they actually have more impact than the traditional. So it's like a weird mindset that people are still going for. And they have the chance of, like, I mean, you post things on the internet, everybody has the chance to go viral, you know what I'm saying? Every day you post, there's a little shot in the dark at it, right? And so it's like, it could be like a smaller page could give you just as much if not more of an impact than the bigger accounts. They may be able to get you like bigger and consistently, just because they have the audience. But like I've seen bigger moments come from like a page that'd be small, bro, like 20,000 followers and like a random artist post pop off and they got 20 million views on it. Like, damn, that's crazy. Could it have happened from the shade room? Maybe, but it didn't happen. It happened over here, right? Because the internet- It would have cost it more. Yeah, it would have cost more, exactly. The bang for buck 100% wouldn't have happened the same. It's like, damn, I just paid, I don't want to say I don't know. But it was like, I just paid 40 bucks for a $20 million post or some shit. Cause just the world looked up. But I think that that's the part that's not seen enough. I don't think people still think of these Instagram accounts as like media entities, right? Like when you think media, you think radio stations, big publications. I don't think they're thinking about like, oh shit, I could just go live or like at rep and do an interview. And like the thing about like these people and like you mentioned the influences versus the industry stuff is like, bro, the influences don't care. Long as you got the money to pay for it and they like you, right? Of course they gotta see your audience connection. They gotta like you, but it's money-based. So it's like, they don't give a fuck about none of the industry stuff. It's just like, yo, does my audience know you or like you or do I like you? And can you go for it as an invoice? If those things are in order, like you all right, you know what I'm saying? You're gonna be good. You're gonna be good. So I think like, that's why I say I feel like a lot more artists as fucked up as it sounds needs to get black balled because it's the only way I think artists underneath them are gonna pay attention. So watch a bigger artist have to go through that and figure that stuff out. Like we all had to watch, you know, like Tori figure out and like the six, nine in the end when all these different people figure it out. Like they have people paying attention to them. Like the indie artists coming up that's doing that. Yeah. You know what I'm saying? Like there are a lot of indie artists who do do that and they're like, they're smart for doing it but they're not gonna be popping enough for another couple of years for like the industry a whole potential. It's gonna take these like massive stars falling off and then we all watching them try to figure out and them going through the same process as other artists for us to go like, or for everybody else to go like, damn, I'm like, I could just do that. You know what I'm saying? You could get an interview with the music page before you could probably get on Jimmy Fallon, you know what I'm saying? Easy, bro. Easy. The crazy thing is like the reason it has so much more impact is one, some of them are just underutilized period, right? So there's some age, I'm just gonna say rap because you say rap, right? Yeah, yeah, yeah. Like people haven't exploited it to that extent yet. Maybe they're trying to keep people from doing it. I don't know. Maybe people have tried. But because of that, people are gonna look at it as a new thing, right? But that might run out, right? After a certain period of time. But what's not gonna run out is these influencers who have a legitimate perspective and they truly A&R who they let on their platform. Yeah. Right, and that's what we love about TikTok so much. I was like, man, I was so surprised. And like, you're like, ah, nah, I can't put that song on my platform. I can't do a dance to that song because my people aren't gonna wanna listen to it. They gonna know it's trash. I don't like it. It's not gonna get any blue views. The algorithm's not gonna like it. Like, it's all bad. So I'm just not gonna take the money. But because of that, people have so much more respect and value because it's actually like I gave it the okay, right? Like Anthony Fantano talks about something he gives to the people respected and think it's him. You know what I mean? Sean C talks about something and he gives his perspective. They respected and feel like it's coming from him because it's not attached to the industry and all that stuff. But someone gets on the MTV Awards, BT Awards or whoever, Grammys. You're like, I don't know how this person got up in here. Like, I guess they're important because they're there but I don't know who the fuck that is. Like you just know they know somebody. We know they know somebody, right? That's how we think now where we are. But from a fan, you just like, who's that? And you might kind of give it some credence. Like maybe they're important and maybe they're good because they're there. You might, like especially back in the day, it definitely would be a little bit more for that. But now it's just more like, who is that? You go on in your life with so much content. You don't remember the person versus if my favorite YouTuber, my favorite TikToker or whoever says this shit goes and you're like, who is that? And I'm gonna check it out because I follow this person because I almost look at him like a friend, right? We have something in common, right? So if they like it, I might listen to it. If you recommend it, I'm way more likely to check out the shit than I don't know, somebody that I don't know how you rock, buddy. I've never heard you play any music. I don't know how you dress, you know what I mean? You eat plain food without season. We might not be at across the same, you know? So like that's the value of, I don't know. I mean, these underground influences, we've been talking about that part for years though. So, you know, we've obviously implemented with artists and we've seen some artists do it well, but I'm just so surprised that the tipping point has not come where, you know what I'm saying? Like you see people going hard on that shit. I mean, I can have my theories. I think a part of it is like, every time one gets really big, the industry does come and snatch them up.