 Quick ways to create lead magnets. Hey, are you trying to create a lead magnet? Or maybe you don't even know what one is. In this video, I'm going to explain exactly what a lead magnet is, how to create them simple and easy and get real results, and we're starting right now. Everyone, JRFishow here. Welcome to my channel. If you're new to the channel, make sure you subscribe. Click that subscribe button down there and hit the bell notification. The bell notification actually is going to tell you when I do a new video, but you'll need to click Get All Notifications. If you do that, you're going to know when I do a new video. Now, I believe that everybody should have the tools and the tips they need to succeed. The only difference between all those people out there making millions of dollars a year and you is knowing what to do and having the right tools. And on this channel, I share all of that with you. I've sold millions of dollars of both digital and physical products online over the years. And I've come across things that just plain work and things that don't work. So I like to share those things with you so you have that advantage. Now, have you already tried to do a lead magnet? Do you know what one is? Put your comments below so I can see what stage you're at. And if you have questions and I can help you out, please put those comments below. I answer all the comments. Now, I've got a bonus for you. At the end of this video, I've got a $97 Ecommerce course, but you know what? You can get it absolutely free. So just click it on the link. So that's going to be at the end of this video. I'm going to give that to you. All right. So let's get going. First off, you know, what the heck is a lead magnet? You know, I remember the first time I heard this, I had no idea what it was. But really, it's just an incentive that marketers use to attract potential buyers to getting on their list. So it's actually a little piece of information. Maybe it's a PDF, you know, maybe it's a webinar, maybe it's a whatever, but it gets them on my list so that I can give them something for free value so that they can give me their name and email and I can start marketing to them. Why do you need a lead magnet? Well, quite honestly, every single business needs them now. People are past that stage of saying, well, I'm just going to join your email list and see what shows up in my email box. People don't want to get emails unless it's something really targeted towards them. So what a lead magnet does is it actually gives them a piece of information they're particularly looking for. It can be a checklist. It can be a PDF, whatever, but it actually gives them real content and real value and it will make them want to give up their email and name and give it to you. Now, the more specific you can make this, the better. If you had 10 steps to give better customer service, you may or may not get that many opt-ins. But if you say download this case study of a company that used my 10 steps to improve their customer service and see what happened with them, that's a little bit more interesting, a little bit more compelling and you're going to get more opt-ins if you word something like that. So now that you understand what a lead magnet is, let's take a look at what's going to make your lead magnet good. In other words, what's going to make people actually opt-in for your lead magnet. Now, there are seven things that you want to do that are going to make your lead magnet absolutely irresistible. So let's go through them real quick. Number one, solves a real problem. So if you can word that your lead magnet is going to solve their problem, then people are going to probably opt-in. So, you know, we sell survival food. So a lead magnet for us could be, you know, protect your home in the event of a break-in. And that is interesting to somebody. You know, you may word it, you know, the five steps to protect your home in the event of a break-in. And that's something valuable that somebody may opt-in for because we're actually solving a real problem. That's something, you know, our customers out there want to protect themselves. We know that. They're preparedness people. So if we give them something of value like that, they're very likely to opt-in for it. Number two, it can be something like promising one big win. So let's say you're in the weight loss arena and you may do a lead magnet that says, lose seven pounds in 14 days by doing these three things. Now, if people hear that, they're going to be like, well, yeah, that's a win. That's what I want to do. So I'm definitely going to opt-in for that. So think of it in those terms also. Also, number three is be super specific. So your lead magnet, let's say you're teaching people how to write sales emails. It may be something along the lines of five ways to double your clicks on your emails by using this method. And people are going to look at that and go, well, five ways. I want to know what those five ways are. So be super specific about it. And it's going to really speak to the people that are looking for that particular problem solved. Number four is the exciting part. Here's the exciting part. Quick to digest. And what do I mean by that? Make it short. It shouldn't be real long. We're not looking for a hundred page document. Nobody wants to read a hundred page document. They want something short. It can be as little as one or two page PDF. And here's the cool thing about that. It doesn't take you long to do something like that. And it gets them the result much faster. So if you can condense it and you make it easy to digest, which is number four, then of course you're going to get more opt-ins because they're going to look at it and say, yeah, I can grab this and get a result real quick. I don't have to spend two days reading a report. So don't do very long lead magnets. They don't work. Number five, make sure it has high value. You know, whatever you're giving this consumer, you're actually showing them what your company is, what you are right up front. So if you don't give them real value, then of course they're not going to be impressed and they're not going to buy your products on down the road. So make sure it has high value. I've even taken some of my courses. They're a group of videos and gave them away for free so that somebody could actually see what we can do and we can help them with their business. And the cool thing is if you help them right before they buy anything from you, they're more likely to buy from you. If you help them and get them results in advance, that's something you want to think about too. High value. Number six is instantly accessible. Okay. Don't make them jump through a bunch of hoops. Don't make them opt in and then you're going to send them an email and then they're going to have to click and then they're going to have to download it. As soon as they give up their email and name, take them to the page where that product is, that PDF is, those videos are. So make sure they get it quick. People like instant gratification. And if they have to go through two or three steps like you sending them an email and having to download it, then they may never open that email. They may never see that email and then that's where it's going to stop. So you want to put as few barriers in front of them as possible. And the best way to do that is make it instantly accessible. And number seven, so so important, demonstrate your expertise. Whatever you give them in this lead magnet, make sure it's something that really shows that you have value, that you can bring value to their life, that you can get them results. Because understand this lead magnet is kind of like that first date. It's going to be your first and last opportunity to make that first impression. So if you don't give real value, if you don't demonstrate what an expert you are in this particular area or what your product can do for them, then of course they're probably not going to buy from you later on. Okay, let's look at my top 10 types of lead magnets in order of how well they convert. Now the number one one is a checklist. Number one is checklist. People love checklist because it's easy. They can set it down, they can go through the checklist, they can mark things off, they know they got the thing done. So number one is a checklist. Here's a couple examples of some artwork for a checklist and you can see it really leads the person to want to give up their information because they want to get this result. So these are a couple really good examples right here. Now the next one I really like is called a cheat sheet. People are like, oh yeah, I get something that nobody else gets. I kind of get ahead of everybody else. Now here's an example of a cheat sheet and this one was created for bloggers and it says 52 headline hacks, a cheat sheet for writing blog posts that go viral. Now bloggers want their posts to go viral so this is a very benefit driven type of lead magnet for them. It also removes all of the, you know, having to think and come up with ideas. You don't have to rack your brain about anything. It's all right here for you. The next one, number three, is a template. Templates are awesome because it allows the person getting this particular lead magnet to just fill in the form. It's already set up, it's already organized, and all they got to do is fill in the template. Now this is a really good example right here. It says, where can I send you my 72-word magic email template. So it tells them right up front that all they have to do is use this template and it's not real long. It's only 72 words and they can start getting results almost immediately. Now these are also very useful if you're an expert or a VIP in the industry because they want to know exactly how you do things and they want to copy those things. Okay, if you want to make your lead magnet even more powerful, you can actually combine it and make it bigger than what it originally is. Instead of one template, you can have a whole bunch of templates. Now if you notice Digital Marketer did this one here, it says the ultimate Facebook ad template library. So what this does is it tells the viewer that they're going to have a whole bunch of templates to do a whole bunch of different ads because they know they don't have to do just one ad. They've got a bunch of ads to do and this can help them out tremendously. Number four works really well and that's called a swipe file. Why does swipe files work so well? Well, quite simply put, the person doesn't have to do anything. All they have to do is take your file and use your file and get results from it. For example, the ultimate social media swipe file includes 72 headlines for social media posts that you can simply well swipe and you could use these headlines for your social media. Number five is examples. If they have an example of something that already worked and they can use that to help them out, they work amazingly. Now for instance, Bidsketch, a proposal software, uses a sample client proposal as a lead magnet and gives it out to people to get them on their list. In fact, you could turn one of your popular posts into a lead generating machine by optimizing it for your keyword plus examples and then adding an example lead magnet as content upgrade. The next one is a script. Scripts are awesome because they actually tell the person exactly what to say and do. For instance, if they were going on a job interview, you could actually provide them with a script for job interviews so that they get a better result and hopefully get the job. Another great example of this popular lead magnet creation by Marcus Craig is three persuasive video scripts that you can steal. Number seven is a toolkit. Why? Well, because everybody wants to know the exact tools that the experts are using. The people who are super successful in the industry, if they know their tools, they know they can get the same results. If they use the same tools. Now the next one is a web app. This is a really cool one because they have to actually log into your site to use this particular app and if they're logging into your site you get their email so now you've built your list and they have to keep coming back to your site to actually use that app. For example, Brian Harris created this web app called List Goal which is completely free to use. However, when you sign up for it, Brian gets permission to email you and he can sell you other things. Number nine is a resource list. Now resource lists are great because people can just go to that list and find the information they need on a particular subject and it saves them a ton of time and that's what this is all about is saving them time. My giant guest blogging index has been a huge hit for that very reason. For someone looking to write guest posts, all the tough research has been done for them so it makes it super easy to do. And my final one, number 10, is a calendar. People love calendars. If you provide them with a calendar, for example, if you're in the fitness industry like Bloggotties, you could offer a workout calendar. This way your users don't have to think about what exercise to do every single day because you've already mapped everything out for them and it's all planned. Now, if you're having difficulty with how to make these, I would just go to Upwork or Fiverr. You can hire somebody to make any of these for you. Now if you found something here that you think are pretty interesting that you're going to try, let me hear your comments below. Have you tried to do your own lead magnets? What results did you get? Put your comments below or if you just have questions about how to do any of this. I really appreciate you listening and as promised, there's a $97 e-commerce course you can get absolutely free. Just click in the link in the description below and you can grab it. If you haven't subscribed yet, go ahead and take time and do it now. 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