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Published on Oct 23, 2011
Naked and PHDiQ are celebrating big after New Zealand's long-anticipated win in the Rugby World Cup. The two agencies collaborated on an interactive campaign for Rexona, where fans can record and upload video messages in support of the All Blacks. The 'we've got confidence, now show us yours' campaign ran across Stuff.co.nz and Youtube.com, with banner ads allowing fans to record their messages via webcam and broadcast them in the days leading up to All Blacks matches. On game day the best messages were played back on Stuff.co.nz and all messages are displayed on www.youtube.com/user/nzRexonaMen .