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MotivationWave-BJFogg-2012.mp4

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Published on Apr 15, 2012

BJ Fogg explains what he calls the "Motivation Wave." This is part of an overall method for creating long-term behavior change. The video comes from a keynote he gave in Boston on March 26, 2012.

To better understand the concepts in this video, you may want to learn about the Fogg Behavior Model. See http://behaviormodel.org

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