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SDGC16 Geert Christiaansen//Royal Philips - Towards a collaborative approach (SDGC16)

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Published on Nov 20, 2016

Towards a collaborative approach to integrated solutions

Abstract:
A short overview of 90 years of history of Design in Royal Philips, explaining the changing role of Design in a big corporate company. Next I would like to focus on the role Design plays in innovation and strategy, explain our current way of working, some of the tools we use and the competences we need to develop in our design community. All explained using pictures from current innovation projects. I want to conclude with a video which explains the added value of Design in renewing an Emergency Department at the Florida Hospital.

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