 Recently, Ireland has been working overtime to cement its hard-earned reputation as the most anti-Israel country in Europe. Last week a member of parliament got up and denounced Israel's right to exist, calling it an apartheid regime, a terrorist state, and accusing it of conducting ethnic cleansing against the Palestinians. Ireland's Prime Minister also last week supported an Irish employee who was sacked by Wicks after calling Israel a terrorist state on social media, advising the dismissed employee that she should seek legal remedies against the Israeli employer. In Cork and Dublin this weekend, Irish people took to the streets chanting, Palestine will be free from the river to the sea. Whether those chanting the slogan realize it or not, it represents a call for the extermination of the state of Israel. Also last week Ireland committed €13 million in aid to UNRWA, a UN agency in Gaza which Hamas has repeatedly used as cover for storing rockets. Since the beginning of the conflict, Ireland also voted in favour of a UN resolution calling for an immediate ceasefire in the region which did not mention the terrorist attacks committed on October 7th and which didn't affirm Israel's right to self-defense. And for years now the BDS movement in Ireland has enjoyed widespread support, politicians taking Israeli products off shelves and refusing to pay for them. Of course it must be stated that there are pockets of support for Israel in Ireland and those of us in Israel appreciate the kind sentiment of these outliers. But many in Israel are beginning to wonder whether it's time to begin taking this decades-long campaign of hatred waged by a distant Ireland more seriously. Last week Israel's ambassador to Ireland, Dana Erlich, was targeted in a series of inflammatory posters shared on social media by Irish politicians, in those she was accused of being a terrorist ambassador and depicted smeared in blood. Comments on Hebrew language coverage of those actions which are read are full of calls for Israel to end diplomatic relations with Ireland and for Israelis to boycott Irish products until its government decides to take a stand against calls both in parliament and on the streets to wipe Israel off the map. So if you were motivated to boycott Irish products in Israel where would you start? According to economic data in 2021 Ireland exported $1.78 billion worth of goods to Israel including broadcast equipment, computers, microphones, alcoholic beverages and infant feed formula. Israeli product labouring rules stipulate that many products must include their country of origin, called in Hebrew Eretah Yitzu. So simply looking at those labels and avoiding products that are manufactured in Ireland, Ireland in Hebrew is one way to start. Alcoholic beverages which are made in Ireland and sold in Israel include Guinness, Ireland's famous stout, Bushmills Irish whiskey, if you're looking for alternatives there is a nascent scene of Israeli whiskey produced in micro distilleries, Baileys which is a popular liqueur and Tealings which is a craft whiskey distilled and produced in Dublin and now sold in international markets including here in Israel. Similac baby formula also manufactures many of its products in Ireland and these are sold to Israeli consumers in popular Israeli supermarkets and in pharmacy chains. Again non-Irish alternatives exist for all of these products. Other ways Israeli consumers may wish to consider to avoid funding Ireland include refusing to travel to Ireland for leisure. Ireland is a popular tourist destination for Israelis and is even previously ranked as the most visited country by tourist numbers. Many Israelis are now wondering whether there are friendlier countries to patronise. Not traveling on Ryanair. Ryanair is a low-cost Irish airline that began operating in Israel a few years ago. Those looking to avoid patronising Ryanair can choose from an ever-growing pool of foreign carriers including Whiz which is a Hungarian low-cost airline and any of the Israeli airlines. Hungary, for what it's worth, was one of the countries to vote against the UN resolution last week. Israelis can also consider not using Ireland as a base for setting up their European subsidiaries. Wix may now face legal action in Ireland because it fired an employee for calling Israel a terrorist state. A few years ago the company set up an EU HQ in Dublin which employs about 500 Irish people. While it may involve paying a bit more tax, these jobs can easily be moved to friendlier offshore jurisdictions. I'm not commenting here on whether I think the boycotts are effective or appropriate. However, I do believe that individual consumers may wish to be empowered to make purchasing decisions that align with their own ethical compass. And many ordinary Israelis are beginning to wonder right now whether buying Irish products is a decision that they feel comfortable with.