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JCDecaux France : Innovate for C-Optima (Danone)

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Published on Jun 21, 2012

JCDecaux Innovate and Havas Media teamed up to promote C-Optima, Danone's fruit juice partnership with Chiquita, a fruit drink that contains 200mg of natural vitamin C per 125ml bottle, thanks to its content of three acerolas.

Together they decided to turn 7 bus shelters into temporary fridges, in Paris. It enabled them to give away 50,000 samples to Parisian passers-by.

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