SDGC15 Friday Morning Keynote 2 Billy Seabrook





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Published on Nov 12, 2015

Global Head of Design, Citi

Billy has spent his career leading the creative strategy, experience design and execution of integrated brand experiences for American Express, Cadillac, Delta Air Lines, eBay, HP, Kraft Foods, Wells Fargo among others. Currently, as the Global Head of Design for Citi, he is focused on elevating the omni-channel customer experience through remarkable insights, ideas and implementation.

Prior to joining Citi in 2015, Billy served as the Global Head of Creative for eBay Enterprise as well as the Chief Creative Officer for both True Action and The Silverlign Group, the marketing services agencies within eBay Inc. He was also a member of the eBay Inc. Design Advisory Board led by John Maeda focused on activating Design Thinking principles throughout the organization. Before eBay, Billy spent eight years at Digitas where he held the role of SVP, Executive Creative Director and Mobile Practice Lead for North America.

A true digital native with a degree in fine arts from Skidmore College, Billy strives to discover unique intersections between art, science and commerce and has won numerous awards for his distinctive work. He currently resides in Connecticut with his wife and two children.
Remarkable Experiences

Delivering a great brand experience that gets noticed is a matter of creating value for your customers wherever they are. Of course, that’s easier said than done. In his keynote, Billy will explore the key drivers of brand engagement and loyalty in today’s always-on world, and the steps corporations need to take to enable remarkable service design.


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