 I'm hanging out with the most talented artists, managers, top female managers we have in 254. Masani yambawa wana faidi kwa kupada madil kubo wana piti ya mi kononi moa wana wana wana. In terms of presentation, brand, image, what else? You guys do what else? Content management, talent management. Kiburi muna manage ya kiburi. Yes, kiburi muna manage partnerships. Kamu taiku wongia na client, client as kuchese, we get to go. Ego. Yes, everything. Kamu muna na lalaka zini kido, kido baki lege ya tuna mamisha asubu inaka hawa. Right. Let's talk about talent, talent to hell. It's been launched today at Sethouse. You guys have been invited artist manager. What is the way forward? I think let's, for me, I would say implementation number one. Number two, I think getting artists to believe and trust in the project because you appear artist, starting inu na namutakuna talent na kila kitu. Lakin ni, they can't remove themselves from that position that kama uko get ua manini because you are me, that you're good enough to move forward. To say yo, kupata wa tuku ua manini zivi tu. Because I think that's one of the, you know, we have so much time to, tempia tuku a street stone. Lakin ni yo, suji ni morala manini, ni haiko. That's what we're missing, I think. That's to go further. Na kwa implement. And I agree with her. Apart from implementation, the next thing is segmentation. Kwa sababu, kitu moja we see from other countries that have very good talent management is they have, they have segmented the talent. In that ulem tukuna talent kaziakeni kufokas on the talent. They have management who takes care of contracts, client meetings, takes care of wardrobe, takes care of shoots. So one thing I feel our artists lack is a good structure for them to have managers. So that managers can be able to na kutolele stress ya kudil na client. Ile kutuma kutufanya kila kitu. We focus on your talent, focus on shooting, focus on dancing, focus on everything else. And then you have a team that takes care of everything else. Once you have that kato ta kuna, inna implement. So I also feel as talenta hella grows, they should also talent management. In that wana fuza usani, we will focus on what you have done. We will focus on the back end. Yes, we understand this. Why is it that few individuals that ambawa meji brand kimu zugumzi example nishiski aneza kusain big deals. And we have other great artists ambawa. Tu oni umu yukwa brand ambasada. Ukiyangaliya calligraph yesterday was launched as a brand ambasada for another brand. Nishiski another mobile brand. Why? I feel Ukiyangaliya all those artists you have mentioned. Nishiski next to him oizikosa joy wa shira. Ukiyangaliya calligraph oizikosa manejawake next to him. This is because they have been able to get to a level where they have a team. A team that takes care of the back end. Nishiski he shows up. He's told you have a tech no. Are you ready to take it or not? What are the terms? I believe manejawake is good for you. So if you see the more the artist signs big deals, the more they have a team behind them. So I would tell content creators and artists as you grow. Try and invest not only in your content but also in a team. And team a manishi photographer and a videographer. You can work with anyone who understands your brand. But you need someone who constantly understand how your brand is growing. The business aspect of it. Because land man. They want more for less. And you have seen artists even in different countries sign big deals with record labels. I love wana cheswa because they are the ones who are thinking for themselves. So you need someone who understands the business aspect, the return on investment and all that. I think to add on to that also another thing that I feel like with our talent one of our big other big problems aside from the business aspect in Aqwaga trying to do to my things that one go. Mini shadi establish, mini wana sport. Focus on kwa wana sport. Wachana na scandals, wachana na easy, clouting and all. So wachana nazu. Focus on your talent, your talent ta kuza. Ukiangali have big artists, ukiangali have broad and they focus on their talent. They look at new ways to explore and to groom that talent and to make it even better. Just focus on your talent. The stories, the site shows wachana na. We've been to wachana na inas tu nyamani. No, we hope a little bit we'll see one with him coming. Yes, yes. Even those are not the best because we are able to, one thing about talent, you need to curate it kwanza. You need to curate your talent because if you look at even like Nyashinsky, he started somewhere and then now he has curated his talent. Even one in the last one Nyashinsky and it all, it's been a long time. Right now he's focusing on business deals and then now he'll go back to his music. Now the thing is when you have a team that tells you, even look at someone like Rihanna, she took a break for almost more than six years to focus on her business. So, kama msani sometimes as a creative you get days where you don't feel like even coming out of bed. Yeah, just feel like I want to stay in bed so that is where management comes in and say what other talent do you have? How else can we be able to grow your brand? So sometimes you find that kama mifuka point when I feel I'm not relevant, you try and do this like chasing no. Now with a team they'll tell you you have always said na penda mimi asadi how comes you come up with asni ni brandi asadi? Such things. Yeah. Alaswaad. Alaswaad is I'd say nature your talent. I think that's one thing, nature your talent and then also be careful with the people when you na mimi nisa na pia because I've seen, personally I've seen some promising talents mifuka certain point minapuja na kombeskiza mimi you know I know this business better than you nini nini nini nini nini nia tabi mo nini. I feel like that's a really important thing with especially our upcoming talent. Onapatom tu you've been used usha kwa discarded and new one is coming along so you're nini nini. Like believe in what you do. Alright, thank you so much for the time.