 The number one thing that I always preach about is having loyal fans. Now you might be asking, Wilson, how do I have more loyal fans? You're in luck. Today we're diving deep into how you can create more loyal fans that I'll always buy from you by creating an educational experience for your restaurant. Make sure you guys stay till the end because by the end of this video, I'm gonna tell you exactly why and how you can create these educational systems so then that way you can get more loyal fans for your restaurant. Hey guys, it's Wilson here. Your friend in helping you build a profitable restaurant and small business. Just wanna give a major, major shout out to these two individuals for sending us so much love and support and that's the community that we wanna be able to create so then it's supportive, it's full of positivity and love. So if you guys wanna get featured and support this whole community, make sure you guys comment in the description below. Now, without further ado, let's dive right in. Now, you might be thinking, what is an educational experience for my restaurant? Am I not just about selling food, making delicious recipes out there? Yes, however, in today's market, you need to diversify into different streams of revenue and hence educational experience is definitely a core principle. As I've done an interview with Kyle here from Nimble, he's actually made more than $50,000 serving an educational experience for his bar. So what he has done is that he's packaged how he done his bartending experience into a course that he can actually sell to people who are interested. So for example, a couple of years selling sushi, you can create an educational experience for people that are interested in learning a little bit more about how to make sushi and that's what I mean by an educational experience. Now let's dive into why it is so impactful. So why is having an educational experience so important and so effective? It is because it is high impact. What does high impact mean? It means that when your customers are able to understand the creation process, the actual hard work that goes into creating your product, the ingredients that you use, they would have a much, much deeper appreciation for the food that you serve because now they understand their roots. Now they understand that there are tons of costs involved that actually just suffice the cost that they're paying and that's the reason why having these course and educational workshops are so effective and high impact. At the same time, it is a very memorable experience and shareable experience with their friends that actually come and enjoy. Majority of the time when people come in for an educational workshop, they are coming with their friends, their family and in turn, many times, they have such a great experience and when they have that experience, they're able to associate the happiness with your restaurant and thus whenever they think about your restaurants, they think about being happy and they would want to come back again and again and that's precisely what Cal did. Cal went a step even further by providing all his attendees a workshop certificate that shows them that hey, you know what, you completed this, there's a sense of accomplishment and in turn it created a viral effect of people just wanting to come in and complete this whole bartending class of Kiles. Another reason why having an educational system is so, so advantageous for your restaurant is because it can actually fill up your slow days, make it more efficient. Just imagine having a restaurant that's empty on a Monday and Tuesday. Even if it's empty, you're still paying for the labor, you're still paying to keep the doors open, you're still paying for rent and it really, really hurts when there's no revenue coming in and that's the reason why it is so advantageous if you can actually make it more efficient. Turn that dead time into an experience that you can actually host. Turn it into a workshop experience so then that way you can actually turn that around, get some revenue coming in and at the same time create these amazing experiences for your customers and that's exactly what we did with our ice cream shop on Mondays and Tuesdays. We host these workshops for our university students and the different student clubs and when we host these workshops, these customers have such an amazing time with their friends and learning about the origin of ice cream, learning about the different recipes and in turn we were able to slowly and accumulate and turn these customers into loyal fans that actually came to buy from us over and over again because they had such a great experience and not only were we able to pay for our slow date of rent but also we're able to turn these regular customers into loyal fans by having this educational component. Hey guys, if you guys are finding any value from this video, make sure you smash the like button so then that way I know this is the content that you enjoy and I'll make much more of it for you. Now let's jump back to regular programming. Now we're talking a little bit more about how do you utilize the team by having your educational experience? Getting your team to actually host these workshops allows them to flourish, allows them to shine bright because your team is good at what they do. For example, our ice cream baristas, they love what they're doing. They swirl amazing ice cream and they learn the trade and they can't wait to show off to their customers, to our loyal fans. They can't wait to engage but during the slow days they don't have anyone to talk to. They cannot explain to people, they can't be proud of what they do which is a reason why having an educational experience when we bring a group of people to come in that are wanting, that has the thirst of knowledge, that appreciates the art of swirling ice cream. Our staff feels that they're important, they feel acknowledge, they feel that they are valuable and that itself creates a lot of accountability and a sense of belonging for your staff and thus they would have much more longer retention within your restaurant which is a reason why having an educational experience at your restaurant is gonna be crucial in your retention for your staff. Now the real magic in creating an educational experience for your customers is the ability for it to form a great community, a community that is engaging, a community that fosters loyal fans. Now how do you do that? When you create these educational experience you're creating an opportunity, an opportunity for you to communicate with your customers, to educate them, your values, your stories, your humble beginnings and your recipes and in turn they're gonna have a much deeper appreciation for your brand and what you're trying to create and that's how loyal fans are built when they buy into your vision, when they buy into the mission that you're out to achieve. That's the reason why creating this educational experience is that much better and is essential in creating a hardcore community who will always, always support you, buy from you over the competitors around the block. All in all, creating this educational experience is so much more beneficial for you guys to utilize the underutilized assets within your restaurants. To diversify the different streams of revenue that are coming in and it's especially important during this whole pandemic. It is because now you can actually segregate, reserve and get people to come into your shop in a controlled manner and that's the reason why having educational experience is so, so important and crucial for your restaurant. If you guys wanna learn more about the step-by-step process and creating a profitable, a thriving restaurant make sure you guys go into the description below to register for our free master class training and our long in-depth training on how you can build a profitable restaurant. Now, thank you so much for watching. I really appreciate it. If you guys enjoyed this, make sure you smash the like button and make sure you guys subscribe along the journey. I'll see you guys in the next video.