 Yeah, in our day-to-day lives, we are working with a lot of convictions, right, about media, how does TV work, digital work, etc. So when you come to a conference like this, you actually meet a lot of industry stalwarts, right, and they also give you a perspective. This actually helps us reflect a lot on your convictions, how you can actually apply it in future, whether it is tomorrow or maybe two years from now. And how can you actually reach your business targets when?