 You know, one of the things that I've learned from some really great sales professionals is that telling is not selling, that if you want to become a world-class sales professional, the skill you have to improve is something you do so masterfully is the skill of listening. You have to be able to listen to that prospect. What are their needs? What are their challenges? What are their pain points? So you should never have to convince anyone to buy anything from you. If you have the right prospect and you're curious and fascinated enough to ask them the right questions, they'll come to the conclusion that your product or service is the right fit. So the skill of listening is a basic fundamental. The skill of learning how to ask insightful questions to qualify someone as the right fit is important. So those are some of the traits that I help folks work on so that when they adopt an actual sales strategy or sales technique, they're able to do that to a whole other level.