 In challenging times, you need to make smarter moves to make the most out of your hard-earned customer relationships. That's where Zoom Prophecy at home comes in, helping you to create and apply a strategic plan for each customer category. Meet John, a key account manager who understands the importance of handling customers' strategic key. Using customer categories like VIP, AD and C, the account team can prioritise going the extra mile for top customers while automating tasks for other accounts. That way, all the customers end up experiencing a great experience with his company Bridgecom. Now let's see how John manages his bigger accounts. He previews a project called White Space Customers, where he gathers all the opportunities within his customer accounts. Linked to active sales, he can quickly navigate to the sales screen to view more. This sale is linked to a sales type, focused on selling to existing customers. The particular sales type also has a sales guide, his company's best practices with predefined stages, follow-ups and document templates. As John adds meetings, completes tasks and creates documents, the sale is automatically updated, reflecting his progress towards the sale goal. John goes to the dashboard and views how his activities are taking him closer to his sales goals, making his progress visible to his team and to his manager. Meet Abigail, Director of Accounts. As John's manager, Abigail needs a good overview of the accounts that key account managers are handling. On her Superavis dashboard, Abigail visualises all of John's sales efforts and activities. She can also quickly see how the team is doing, with insights to act on when sales are slipping. With Superavis, Abigail can customize her dashboard according to what information is most important to her and how she wants it laid out. Here, Abigail sees an opportunity to improve on customers who has made a purchase for a whole year. She clicks to see more details. This selection uses sales intelligence to monitor the database, showing a list of customers with no active sales registered within 360 days. Abigail wants to make sure these customers are followed up on. Focus on selling a premium support package, she adds a new criteria to target customers without these products. To prioritize the biggest customers first, Abigail sorts on VIP and A customers. She creates reminders for the key account managers, linked to each customer with detailed instructions on action items. Smaller customers also deserve attention and care. To work efficiently and allocate resources wisely, Abigail copies the remaining customers into a new list. With Superavis marketing, Abigail's team can easily create a new email campaign with a target list and send personalized emails to each customer. With Superavis ERM, you're not just managing data, you're unlocking the potential of your hard-earned customer relationships.