 Hey coach, what's up? Welcome back and in today's video. I'm gonna be talking about I think this is a controversial subject that most coaches Might not like but this is true. Okay the title of this video is Why charging less money is equally as hard as charging more money for your for your sessions, right? and I found this to be true because back in 2009 to 2013 I Did not really value my program or my service at a high level. I always thought well, you know, I have this program. It's working It's it's good for kids. It's helping them get results but I never valued myself high and That meant that I was charging very little money but at that time The way I got clients was pretty simple. I met parents called them Parents learned about me got referrals had a little website Did a little marketing? got on the call would try to sell a program to them and The thing is When parents are on the phone with you They don't care about you. They care about can you help their kid if the answer is yes or no, right? It's it has nothing to do with you And I always used to think parents were Signing up to train in my program because I played college soccer. I played soccer at a high level I Had a lot of experience playing the game. I felt very comfortable training any type of player I thought that was a reason why parents would sign their kids up to my program But the thing is again, I didn't value myself or my time at a high level So I was charging a very small amount But what I realized was you know what if I'm selling something at let's say it's $50 a session Which is a little bit more than the average coach out there who does things by the hour and again We don't do things by the hour here in our community. We do everything monthly or annually, right? But let's say it's 50 bucks Okay, the parent Has to make a buying decision. All right. What they're doing is they're saying all right Well, I have to give you $50 for every session and if they meet with you four times a month That's 200 bucks every month that they're they're paying you if they come to every session, right? So essentially they're giving you 200 bucks They're having to write a check or they're processing the payment online. Hopefully, right and If that's happening, they're having to give you money. They're they're giving you money in exchange for value, right? that's really what's happening and once I started to realize my own value though and I started to change and drastically change the value of The program and we started to accelerate the results We started to offer way more value on the back end of our program for the kids that we train I realized well, this is very valuable and I'm going to start charging way more for this and When I started doing that the phone calls I had they went the same way Right parents are going to make a buying decision and they're either going to buy because of the value or not and When I started doubling and tripling and quadrupling the investment that parents have to make for my program There was nothing that changed The only thing that changed was the value that I was providing and the value that I perceived with with my with myself and When that happened parents again, they're just going to make a buying decision whether it's $50 a session or It's $800 a month. There's coaches right now that are in this mastermind that do charge $800 a month for private training And I know most coaches and they think that they're like, oh, yeah, right. There's no way But if you saw the value that they provide It's worth way more than $800 a month and parents are willing to pay even more than that. Okay But we have to realize Getting paid is because of the value that you're providing. So if you provide more value, guess what? You can charge way more money. The investment should be huge that the parents have to Commit to your program if you have high value if you don't have high value You're never going to be able to charge more if you don't start changing the way you think about your program The way you think about yourself You're not going to have the confidence to charge more and if you if you think about it Someone pays you $50 or $500. They're still having to go into their bank account and give you money The transaction is going to be equally as smooth, which is why I said at the beginning It's equally as hard getting paid a small amount as it is getting paid a large amount It's just how you perceive your own value. That's that's a mindset thing and I know I can help you with that I know I can help you double triple or quadruple your pricing the investment that parents make We just have to reframe your program. We have to go and dig deep What are the things you can be doing to add more value? Who are these parents are talking to and that always comes down to targeting marketing these are things I feel very confident can help you with this is how I built my program here, right? But we have to think about this One last time Okay, it's going to be equally as difficult to charge a small amount as it is to charge a lot And once you figure that out, you're going to realize well, man, if I wanted to work 12 hours a week and make $15,000 a month I could do that or you could be like, oh, I want to make you know I want to work 12 hours a week, but I'm only getting like three hundred dollars Well, that's because you have valued yourself At as a three hundred dollar a week trainer Right and what I want to do is I want to make this really easy for you If you're struggling with this I want you to comment below and if you want to take the next steps click on that button up here That will take you to our mastermind page where you will learn all about the program Maybe you've seen it before maybe you haven't but go check that out And when you are ready to apply for it, I want to have a phone call with you the phone call is free There's zero pressure. I want to get to know who you are before you get accepted into the group And I want to make sure I can actually help you right. This is very important We have the application phone call first and I don't just let anyone in the group I reject a lot of coaches that apply for the program because I know that they're not the right fit All right, so if you're serious you're ambitious you want to help kids you want to grow your business You want to get to that next level make sure tap on that button there and I'll see you on the other side