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Branded Entertainment: The Broadcasters' View - MIPTV 2012

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Published on Apr 2, 2012

Moderator
Kate Bulkley, Media Commentator and Journalist, UK @ katecomments

Speakers
Nigel Gilbert, Chief Marketing Officer, Virgin Media, UK
Fru Hazlitt, Managing Director - Commercial, Online and Interactive, ITV, UK
Dave Sibley, Executive Vice President & Managing Director, Viacom International Media Networks, UK

Hear how commercial broadcasters are creating content for brands that goes way beyond the classic 30' spot in terms of reach and word-of-mouth buzz.

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