 Hey guys, we are here live at the floor of ITW 2022. This is JSA TV and JSA Podcast again live broadcasting. We're so excited. I'm your host Jamie Scott Okutaya CEO of JSA and again This is the newsroom for data center and telecom professionals Joining me today. I'm very excited to introduce you to Brad Meisner He is the head of data center products at Kohler brand that we all know and love Brad. Welcome to JSA TV Thank You Jamie. I really appreciate being on with you and your entire JSA team here It's just doing a phenomenal job at the show and everything with the event last night was a top notch so thank you for all that you do and You know, I really enjoyed the ability to be you know part of this book with the JSA team and everything that We've been able to do with greener data You've been such a leader in this in this movement for us. We so appreciate your You guys as soon as we came up with the idea you embraced it and and And supported us throughout the entire process. We're thrilled. So guys yesterday as Brad mentioned We had a phenomenal ITW panel Brad spoke on the topic very important topic of sustainability And how we can get greener together today Also, of course the topic of our book so For our viewers who who weren't there and there will be a non-demand version coming out soon of the panel But can you tell us a little bit about the panel discussion? Yeah, so I had the opportunity to be on a panel Obviously Jamie led that and I was on with some of the biggest names in the data center space which was phenomenal for me just a great experience and Just a conversation around sustainability and what each of these leaders in the space and kind of coming from a Different angle of the of the industry as to what they're doing and why they're passionate about it And you see so many synergies but from different angles, which is really exciting for the entire space and for you know leaders like me That's something that was very purposeful with the panel makeup of our speakers, but also within our book This book is literally from 24 different authors all around the world And you know I say from Finland to Hong Kong Right to to middle of America really amazing in Perspectives and and that's what we need and from every layer of the stack as you mentioned And that's how we need to approach this thing. This is this has to be collaborative This has to be you know all efforts all hands on deck and there's it is inspiration for anyone Literally picking up this book. It's a playbook And if you don't like that chapter read the next you have a completely different perspective of a completely different roadmap to how you can get Greener within your own facilities and businesses And really you know Kohler is leading the front here. Can you can you give us a little preview of what's in your chapter of greener data? Yeah, so our chapter focuses around power for data centers And if you know Kohler from the space, you know that we do stand by power generation usually diesel backup generators That's really where my expertise comes in But we're seeing that landscape shift. There's a lot of talk around battery storage and hydrogen fuel cells in the space But there's this kind of transition phase that we're going to go through over the next decade or multiple decades depending on how on these technologies, you know take to commercialize and Really what our challenge in the book is is to think differently about how we can be Evolutionary with our existing technologies. How can we use those better? How can we use a diesel engine and better today than we have been in the past? And then how can we prepare ourselves then for these future technologies as they start to come out and Kohler is working on both fronts? Very excited about what we're going to do and see over the next, you know, a couple of decades here Yeah, it's such a such an incredibly changing landscape technology, of course Getting so much more effective and getting us there faster and in a more greener sustainable way which leads me to tell us about what All the exciting news from Kohler your products, especially for our data center professionals So probably the biggest news that Kohler has coming out and we've trickled it out a little bit And we're gonna hit it hard here very soon. You'll be seeing it in the next couple of weeks it's all around HVO or sometimes called renewable diesel and it's a fuel that's been around for a couple of years, but really has become more mainstream and It's something that is Usable today and it reduces carbon impact of diesel equipment About 90% and the way it works is that the diesel fuel is not made from you know pulling out of the ground like we're used to out of dirty wells It's actually made from waste streams of feedstocks vegetable oils Basically think of the way that your food is made any of that waste stream coming from food production can be repurposed into diesel fuel and that Offset is a major major carbon impact That can be done today and that's the biggest thing you can take that into your existing Infrastructure and use it today and that's you know something not only Kohler wants to drive forward with our products and kind of be a leader in that movement But something that we feel passionate about to actually you know get that into existing infrastructure and reduce that carbon footprint Immediately not something that's futuristic. So I love it. Thank you so much Of course our viewers are gonna want to learn more. Where can they go? Yeah, so the two spots to go Kohler power.com which their website is gonna tell you as much as you want to know It's gonna have you know called the actions that you can get in contact But the other way to get in touch is Kohler data centers so you can follow us on LinkedIn or Instagram or reach out even through LinkedIn or Instagram. We'll get in contact with you. I'll call you directly and talk all day about these topics. So We love you being here. Thank you so much for again just being a leader Of the screener data movement you Brad personally as well, of course Kohler power So yes pick up the book guys greener data on Amazon as we speak both the soft Paperback version as well as download the e-book version and it's a little bit more greener And Brad, thank you so much for being here at JSA JSA TV and JSA podcasts And thank you viewers for tuning in as always think green guys and happy networking