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Let's Get Started! How to Inspire Kids to 'eat brighter!'

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Published on Apr 22, 2014

Thanks to a partnership with Sesame Workshop and the Partnership for a Healthier America (PHA), PMA members and the fresh produce industry have been granted unprecedented royalty-free access to use Sesame Street characters to market fresh fruits and vegetables, thereby giving our industry a platform from which to leverage Sesame Street's brand equity and the creativity of produce marketers. This program represents a transformation in the industry's efforts to increase produce consumption by changing consumer behavior.

Hear from PHA, Sesame Street and PMA leaders about why this program is different and the opportunity the industry has to connect with future consumers and their parents.

http://www.pma.com/eatbrighter

Speakers:

Sam Kass, Executive Director of Let's Move! and Senior Policy Advisor for Nutrition Policy

Maura Regan, Senior Vice President and General Manager of Global Consumer Products, Sesame Workshop

Todd Putman, Chair, Sesame Workshop-PMA marketing task force and Chief Marketing Officer, Bolthouse Farms

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