 So we're here at the Atmol booth and this is a really small chip. The chip is right there. This is really small. What is this? This is a 2.1 x 2.1 SoC which is our brand new Bluetooth low energy or Bluetooth smart product. It's built from the grounds up for IoT applications. It's the world's smallest Bluetooth low energy chip. Lowest power consumption. Beating best in class today in the market by about 35%. Beating the area by about 40%. Beating the leakage current by about 60%. And beating the average current on advertising mode by 300% versus what's available today in the market. How can you do this? How can you make it so small and so... That's our secret sauce but in reality it's a result of focusing on developing IoT based product from the ground up. Not repurposing products that were developed 2, 3, 4 years ago and just slapping a logo for IoT applications on it and say okay I got an IoT product. So the other people are doing kind of like Bluetooth for let's say headphones and music and stuff and then just reusing that for IoT. They've had a lot of products sitting around for consumer applications for remote control for mouse. This is built specifically for IoT applications. It's built specifically for coin cell drum cell batteries. For some of the applications that last as high as 9 years. 9 year battery life for low battery. For the little round battery. For the little round battery. That's right. And that's what happens when you put your focus on developing something from the ground up for IoT type of applications. So what is an IoT application? Is it like an application that just beams once in a while and tells once in a while where it is? It's a command and control for BLE. A lot of people use it actually for sync up for different kinds of gadgets or things around the house. But it wakes up every so often. It does something. It reports something. It's based on a business logic that it sets on a threshold and when something happens it reports what happened and what the result of it is. From an application point of view BLE is taking over lots of different applications around the home. It communicates with your smartphone which is prevalent in everybody's household. This particular chip is built based on Cortex M0. It comes with 128K of ROM which is completely available. Almost 96K of it is available for application space for lots of space for you to develop the applications. It's a self-contained chip. There are multiple versions of it that they come with. So since it's so small does that allow for smaller things? Very small. Smaller devices. Very small footprint. Very low power consumption. This is the kind of things that integrates IoT into the background of our everyday life. Like I said with this size imagine the opportunity of the type of products that you can design. This is what used to be called in academia the magic dust. This can be integrated into clothes and walls and floors. Where is it going to go? Is it like beacon? That's certainly one of the applications. The demo specifically. Is that a beacon? It is for beacon applications. That's what the demo used to do. So when people talk about beacons they would like to have millions and millions of beacons everywhere. So that can work for that. For that again imagine when you have hundreds of these around the house or any type of building. When you have to change battery on these things. So it's really important to have something that from a power consumption perspective that's the lowest power consumption possible. And the beauty of this chip is with as low a leakage current, as low a transmit undersea current that your coincide battery lasts a very long time. So you don't have to send technicians to go and change batteries constantly because you're getting the beacon applications and you're using Bluetooth low energy. So when is this available? This is available in sample to the market by the end of March and mass productions by June. By June this is the latest in Bluetooth technology right here.