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Published on Sep 13, 2017
Canada Goose recently released an ad to promote their merino wool knitwear line that tells the story of their sweaters in reverse. We noticed that a very important part was missing: the sheep! PETA decided to help the company out with a more honest version of the story following Canada Goose’s wool sweaters back to their actual source, the sheep who are so often beaten, punched, stomped on, kicked, and left to suffer with open, bleeding wounds, before they are violently slaughtered.
PETA's international investigations have proven that it's standard practice for sheep to be horrifically abused in the commercial wool trade.