 Video transitions have become very popular in the last few years so today we're gonna talk about why and when you should use transitions. At its core the purpose of a transition is to move seamlessly between two shots and advance the story in one way or another. Smooth transitions can make your film more dynamic and keep your audience engaged. A transition can be used to shift from one location to another, show the passage of time or to portray a shift between different moods. Make sure transitions not only look good but also supports your narrative. For example, in our For Your Friend commercial we use the power of transition to move between the two characters and illustrate their close friendship. You can use camera movement, masking or different compositing methods to create some interesting transitions. A good example for using transitions is the show share lock, where they use transitions in a creative way to keep the viewers invested in the storyline. So a good transition is one that not only looks seamless and dynamic but also helps advance your story. Before you're using this tool think about why you're using it and if it really serves your story. Until the next time, stay creative.