 Alright you guys what is up welcome back to another video today's video we're going to continue in this series following Major Keefer Zeke's this brand my own brand clothing brand to the point of launch okay so I've decided to start this series to take you guys along a few of the experiences tricks tips different websites I've used mistakes I've made everything everything that's happened in order chronological order to go from absolutely nothing to a brand that you know people are starting to talk about so I want to give you guys a bit of a journey step by step as to how I got there okay I think this is going to inspire people to who are thinking about doing this to either think twice about it or just go ahead first into it there's definitely some mistakes and things that I've made but look we're gonna get into all that today's video you've got your social media platforms you've got your platforms to start posting content that is how you're going to get eyes to this brand it's yeah it's it's all well and good telling people you know tell your friends tell your family but as far as building a business an entity of its own a bit a brand you're gonna need social media so we've got fate we talked about Facebook Instagram Twitter and YouTube and a website that you can set up as a landing page before you've got products before you actually start to stock your website up set it up as a landing page with a little blurb about what your business is about you know if they if they want to if you direct traffic to that website you want to get something out of it before you can actually sell something so what you can get is them to put their email address in and then you can get this list of email addresses which is absolute gold okay these are your first fans these are your number one OG's the ones putting your putting their email addresses into this landing page so with that said okay once you've got a few email addresses you might have you know somehow received a few followers on Instagram Facebook all that it's gonna be slow it's gonna be hard but if you believe in yourself if you believe that your products are good enough it's not hard to promote it and feel good about it let's say you're in a sales job okay imagine this you're in a sales job you're going door-to-door knocking it's trying to sell a product that you're not passionate about you don't believe in it it's terrible it's the worst job in the world so hopefully if this is your own brand your own stuff you are gonna be feel proud about it you are gonna feel good about the logo and you're gonna want to promote it so it's not gonna be hard okay so you need it's it's gonna be it's gonna come down to documenting rather than trying to get something perfect to post right these are your first few posts these are your first few documented photos videos whatever you want to post but it's it's it's raw this is OG stuff this is right at the beginning and people appreciate that okay they do you don't need your perfect shot you don't need the perfect piece of content piece of text to go with the picture you don't not in these early stages anyway you just need to be real you need to believe in yourself you need to try and connect on a personal basis to these early fans that are coming to your brand and you know one way of doing that is is giveaways before you get your actual products designed properly your clothing with the manufacturer you are going to produce just little samples and giveaways giveaways was always gonna be my you know angle to try and get people around the brand and and excited about it before I actually had products to sell so you know giveaways are a great opportunity to get your stuff out there if you can find 10 people that enter your giveaway by commenting two more people underneath each of them you've got 30 people that have seen your brand if a couple you know if 10 of those extra 20 that got tagged tag another two people that's 50 and it just goes on and on and on depending on how good your product is and depending on how many eyes you can get to it it's going to determine how many entries you've got and that's how I built major key physics from the ground up that's how I started it I went and purchased blank t-shirts blank long long sleeve tops blank jumpers blank hoodies I went to my local screen printer I got the prints done okay I paid for the hoodies I paid for the jumpers everything I then went to the screen printer screen printer paid for the print okay there's no packaging there's no proper tags which made me feel shit you know I never wanted to send anything out to anybody unless it had major key physics on the tag but what I realized was that if you want that if you want to get your stuff fully designed from the ground up you're gonna have to find a manufacturer but before that you're gonna have to get tech packs made and I didn't know anything about that so before all that happened I'm gonna go through that in the future video all I could do was go and buy blanks get them printed no tags no packaging nothing and start giving them away and that's exactly what I did I started wearing them myself as much as I could every time I went to the gym I always have MKP on and regardless of whether anyone says anything to you they're seeing it especially when you've got a bold you know easy to read sort of easy to you know there's nothing else around this is this is it MKP you can't help but look at it and say MKP what's that what is it well it's major key physics so look this is organic shit this is really you know I keep saying it's OG stuff it is OG stuff anyone that wants to support you in this early stage is either gonna be a friend a family or someone who already follows you on your social media platforms if you're starting this with no no platform no audience nothing man man that's gonna be hard see I came into this wanting a product that I could sell because of the fact that I had a YouTube channel and I had an Instagram page with a decent amount of following for the longest time I've thought to myself I need something I need a product I need a business so that these eyes that want to support me and possibly you know like the stuff like the clothing regardless like this is this is a separate entity to me people that came along at first supported this because they supported me but now we're getting to the point where we're getting people following the brand that had no no idea that I'm even behind it which is fucking awesome we're getting over that point you know we're starting to fucking creep up there and it's fantastic so that's why I started this video series to bring you guys along for the ride now so I got my sample clothing done I started taking pictures now you don't need a photo studio all you need is a plain background I could do it I could do it here well take that shit off I can do it here with a white background you can do it with bricks you can do it with a black background anything that's nice and plain you're gonna stand there as the model because no one else's unless you want to pay them unless you've got like a really hot friend or hot girl or like a good-looking guy they can do it for you but look you're gonna need pictures you're gonna need pictures of you or some other people in this gear possibly the people that enter the giveaways okay you're gonna expect them to receive it but if they want to be involved in the brand you know you can offer them to send you pictures you'll post their pictures on your page that's getting them exposure if they're into that it's helping you with more product pictures it's helping get your brand out there people are coming to your page seeing different people wearing your stuff and they think it's a legit business but it's not yet it's not you guys know that I know that but they don't so that's what we do and we do over and over again giveaway after giveaway after giveaway not too often but I'll tell you what it will gain traction it will over time now don't get 50 of the same garment printed I got five black long sleeve tops five white long sleeve tops five hoodies five gray hoodies five black hoodies five black jumpers and five gray jumpers so that was 30 garments altogether no was it yeah no so I got t-shirts and singlets as well so I think I think I got 50 garments all together in black whites and grays something like 50 it cost me but I had faith and I had belief and that's all you need to start convincing other people of your belief so that would have to be my big tip for this video would be to don't worry about manufacturers don't worry about anything huge at first just get your garments in the size and the colors that you'd like get something printed on the front depending on you know if you've got something down the sleeves you know it doesn't matter where it is you can still get it done you can so with that said head down to your local screen printer with your blank tops get them give them the file the logo file that you've had designed now I talked about that in the previous video I go to fiverr.com F-I-V-E-R-R.com there are plenty of other websites out there this is a freelancing website you pay upfront you give them your ideas they send you back a file or a logo or a design or a website design I mean you can get animations done you can get anything done but I got this done so they sent me back the files that I needed I took these files to the screen printer they printed this onto this top and Bob's your uncle and I had things to start taking photos of and start giving away that's how I did okay that's how I did it you make your photos look good you do a little bit of research on how to adjust your exposure I just told you about getting backgrounds you know with cameras these days with the DSLR even with the iPhones and Samsung's if you folk if you go close on something you focus on that and you make the background blurry automatic professional looking photo automatically you see someone standing there look if I come up if I come up like this okay and I'm focused and everything else behind me is is well that's not blurred but everything else is blurred it just gives it it gives it that depth it makes it look really good and so those are the kind of pictures that you want to start using although although it's all about documenting and creating not trying to get that perfect picture so with that being said it doesn't have to be perfect but you have to start posting something or else you have the or else what are you gonna do with this shit get it out there man get it out there give it to your family and friends but just know that you have invested money into this it's probably cost you you know 25 dollars per piece at least maybe 30 40 so you want to get something you know from it you at least want to know that that hopefully the person that's receiving this stuff whether it's through a giveaway or whether it's just you giving it what giving it to them because they they might hit you up for it I mean you start a clothing business on Instagram you're gonna start getting dams asking to be influences if you've got a good looking product you are and so it's gonna be up to you in these early stages or you've got these samples why not send something out for free if they're gonna wear it around the gym that's all you can ask for and that's all I've ever asked for I won't be asking for nothing else if they wear it if I can get 5 10 15 20 more eyes see this brand through me sending something free out to them it's a win-win anyways guys that's enough for today if you have enjoyed this video if you've enjoyed this series please hit the like button if you want to subscribe please do and I'll see you back here very soon for the next one in the series peace