 with the SD association, so who are you? Hi, I'm Kevin Scherer with the SD association. Hi, so who are you? I'm Jose Pinto, the chairman of the SD association. So the SD association, is that the, you set the standard for SD cards? Correct, we set the standards for SD cards and devices that use SD cards today. And today we introduced our new application performance class 2, which provides a greater amount of write and speed IOPS for more advanced applications that can run off the microSD card. We introduced the application performance class to November 2016, which allows consumers to buy microSD cards that will operate with apps. So basically you can run apps off of your microSD card if you have a card that uses the A1 or the A2. If you have a UHS1 or what's it called, the fastest one, it's not for apps. Is it a specific one for apps? So A1 and A2 are specifically designed to support apps. UHS is for moving the data off of the card, between the card and the device card quickly. And on Friday we introduced UHS3, which provides 624 megabytes per second of the data infrastructure. That's awesome. So that's the fastest SD card standard ever? UHS1 is not quite related to A1 or A2. A1 and A2 were invented as a classification that combines random performance and sequential performance, allowing, as Kevin said, consumers to know what type of card to buy that will meet their devices. So if you want an SD card for your smartphone, you should choose an A. But if you want an SD card for a camera... If you want to use it with applications on it. Because A1 cards are going to work for the everyday consumer today. So I've seen there was one company showing a phone, but I think there should be so many other phones showing two SD card slots. And does it make sense? Two SD cards? No, you have to see. We didn't maybe speed up if you could merge them. What's it called? You can do what you call RAID. SD card RAID. Does that make any sense? Maybe. Maybe. Because you could speed up and have faster applications. Yeah, there are cameras. There are cameras that are doing that. There are cameras that have dual slots doing this, what you're saying. Currently probably there was not really a need for a sequential, so high sequential RAID, which is acquired in cameras. That's why they're doing such a dual slot usage. In mobile applications we found that it was found that there is a need for random performance requirements. Since Google started to do the card adoption mode, allowing applications to run on card like two years ago in Android Marshmallow. So that's why that idea was... But it's not every app that can run on the SD card. Do they have some kind of limitation? No, it meets the requirements, the minimum requirements that Google is asking to have for a device to run applications. Because a smartphone is much bigger than the micro SD card, I'm just thinking the space for four. I just want to have lots of storage. It would be great to have four SD card slots. How expensive would it be? You currently have 256 GB of card. That's great, but I want one terabyte. Ten years ago I had a media player with 500 GB. So we're coming up merged four. Is it just $1 extra for one more port? Proposed that to Huawei or... Cool. So you have lots of companies in the industry that all sit around the table with you. We have about 900 members who all work together to create the SD specifications. And that creates the backwards compatibility and interoperability that consumers love today. And how does it work, this technology? Because it's crazy, but how can you put so many gigabytes in like a thumbnail? That's a memory technology, actually. So actually you can talk with the SanDisk on that. It's magic, right? Yeah, technology today allows us, the physics. We're talking about solid state devices that you can come to this capability. This is a really huge achievement of technology in science. And now we need to record 4K, 60 frames per second from the phone. Need more bandwidth. And 360 is more requirements. Yes, indeed. And we introduced last year a new video speak class to address those higher video recording needs. So that's been addressed and you'll see the V mark with the number next to it. That will indicate which level of card you need to perform a 4K video or 360 degree VR at those types of things.