 Sync is short for synchronicity and a synchronicity is a, you know, a highly meaningful coincidence. I tend to believe that synchronicity is rather common. It's just sort of the way the world works. It's sort of the world is sort of talking to you and telling you what's going on, updating you. It's sort of like updating your software, you know, literally updating your software. For me, a sync is a supercharged, symbolically supercharged, meaningful coincidence. You know, in other words, you can have significant and, you know, synchronicity events like literally all day long if you begin to pay attention to them. If you look for them, you're going to find them because it's, like I said, it's the way the world operates. It's the way consciousness operates. But then, you know, there are like alerts. It's sort of like, you know, when you get these like amber alerts or silver alerts on your phone, it's like my, I sort of reserve sync. You know, there's sort of minor things what I call guppies. And then there are major things where it's like, this is the alert. This is, you know, the alert broadcast system sending you a message that you really need to pay attention to. You know, it's funny that you would throw amber alert in there because we're going to have to pull that out and deal with that separately in terms of the manufactured alerts and the manufactured entrainment that we get. But, you know, the thing I wanted to draw out on the sync is that I think a lot of people get the sync at the level that you were speaking about it right then in terms of, wow, the universe is sending me a message 1111. I'm not putting that down because I think that's real. But what you've done in a rather unique way is connect this idea to culture and that, you know, culture is both sending us these messages and then may have even been. I don't want to say co-opted but engineered to create some messages that we might want to hear. Synchromysticism is a praxis. There's a bit of controversy over who actually created the term. I know that Goro Adachi was doing this work publicly very early on. I've been doing it privately for at least 20 years now. But synchromysticism is a praxis in which you study, you're basically psychoanalyzing culture. You're approaching culture as a union analyst. So you're looking at this particularly pop culture. Pop culture is the collective dream. It's the collective consciousness dreaming. So you analyze that. What is this culture saying? What symbols is it using? Is it using these symbols intentionally? Is it using them unintentionally? What can we divine from this bombardment, this constant bombardment that we're receiving even when we sleep? How do we process this? How do we make sense of this? How is this being manipulated? I look through the manipulation of culture and the manipulation of symbolism through the lens of sympathetic magic. I know a lot of people sort of see it in a sense of everything's a psi-op and everything is just mind control. And I'm not arguing that that certainly is very much a part of all this. But I see it more as a function of sympathetic magic. Sympathetic magic is when you try to appropriate the symbols and the themes of the power that you're trying to draw into yourself.