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CEO of Smart Advantage, Jaynie L. Smith on ABC World News

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Published on Aug 19, 2009

Visit http://www.SmartAdvantage.com for more information of how you can uncover your company's Competitive Advantage.

Marketing and Management Consultant, Jaynie L. Smith, discussed the need for companies to uncover their competitive advantages in order to survive a recession, with ABC World News. She is the CEO of Smart Advantage and author of the best-selling business book, "Creating Competitive Advantage," and its companion, "Relevant Selling."

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