 Hi there, my name is Emily and I work on the learning team here at Moz. Welcome to this Daily SEO Fixed series on competitive link research. In this video, I will show you how to use Moz's link intersect tool to find any gaps there may be in both you and your competitor's link profiles. This is called link gap analysis. The link intersect tool within Link Explorer will show you sites that are linking to your competitors, but not to you. This is a clever way to explore your competitor's backlink profile and gives you some helpful ideas about which sites you may want to reach out to when building in-band links. But what if you don't know who your competitors are just yet? Before we move on, why not have a look at our new suite of competitive research tools? These tools can help you figure out who your competitors are and knowing exactly who your competitors are will set you up for greater success throughout this Daily SEO Fixed series. Feel free to pause this video now before we jump into link gap analysis. Okay, let's head to the link intersect tool. Firstly, choose from root domain, subdomain or exact page. You will then input your own website and up to five competitor websites in the fields provided. That is A through E. Once you've done that, click find opportunities. Scroll down to the list of link intersections. This is a list of all the sites that are linking to your competitors, but not to you. The list shows the URL, the domain authority of that website and the spam score. The sites that are getting links from this listed site are shown in the column with their corresponding letter and if you drop down the arrow to the right, it will show you the top referring page. You can sort the results by any of these columns. For example, if you wanted to see those sites that have the largest DA score, you could sort by DA. This can be a great way to help you decide which links may be best for you to work on based on your backlink strategy. Now, there are a few ways you can keep track of your link building efforts. The first would be to add links or root domains to link tracking lists so you can keep track of who you've reached out to. To add pages or root domains to a link tracking list, select them using the checkboxes to the left of each link and then click add to link tracking list on the top right. You can also export the data you're seeing to a CSV by using the link on the top right. You now have the knowledge you need to go and perform your own link gap analysis. Good luck and thanks for watching.