OFFICIAL 2016 AICP Sponsor Reel Director's Cut by Method Studios





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Published on Jun 10, 2016

Method Design was tapped by production company RSA to concept and create this year’s AICP sponsor reel. The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.


Client: AICP/RSA
Project: 2016 AICP Sponsor Reel

Concept, Design & Direction: Method Design
Director: Rupert Burton
Creative Director: Jon Noorlander
Art Director: Johnny Likens

Production: Method Studios NY
Producer: Adrienne Mitchell

VFX: Method Studios
Houdini FX Artist: Tomas Slancik
Houdini FX Artist: Vraja Parra
Rigger: Ohad Bracha

Motion Capture: House of Moves
Motion Capture Supervision: Rupert Burton, Shane Griffin

Music: Major Lazer - Light It Up (Remix)

  • Category

  • License

    • Standard YouTube License
  • Song

    • Light It Up (feat. Nyla & Fuse ODG) [Remix]
  • Artist

  • Album

    • Light It Up (feat. Nyla & Fuse ODG) [Remix]
  • Licensed by

    • [Merlin] BecauseMusic, BBTV_MajorLazer, WMG (on behalf of Third Pardee Records); Kobalt Music Publishing, CMRRA, UMPI, Sony ATV Publishing, ASCAP, UBEM, UMPG Publishing, AMRA, SOLAR Music Rights Management, and 22 Music Rights Societies


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