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How Kabam Took Marvel to No. 1 in China - Mobile Insights Hub

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Published on Sep 8, 2016

In this video from Sensor Tower's second Mobile Insights Hub event, co-founder Alex Malafeev kicks things off with a look at the Evolution of the App Store, followed by a presentation from Kabam's Kimberly Pointer (Sr. Dir. Marketing) and Jason Zhu (Head of Partner Traffic). In it, they reveal their strategy for launching Marvel: Content of Champions in China and taking it to No. 1 on the country's App Store.

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