Ronald Reagan It's Morning In America 1984

"Morning in America" is the common name of a political campaign television commercial, formally titled "Prouder, Stronger, Better" and featuring the opening line "It's morning again in America." The ad was part of the 1984 U.S. presidential campaign of Republican Party candidate Ronald Reagan. It featured a montage of images of Americans going to work and a calm, optimistic narration that suggested the improvements to the U.S. economy since his 1980 election were due to Reagan's policies and asked voters why they would want to return to the pre-Reagan policies of Democrats like his opponent Walter Mondale, who had served as the Vice President under Reagan's immediate predecessor Jimmy Carter.
The phrase "It's morning again in America" is used both as a literal statement (people are shown going to work), and as a metaphor for renewal.

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