 What is up everybody, welcome back to the channel. My name is David Cantaro out here in San Diego. And on this channel, you guys, I drop weekly videos on Facebook advertising, social media marketing and making money online. So if you're new to the channel, subscribe, smash the bell for notifications and drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value to what you're doing online. So in today's video, you guys, what I'm gonna be going over is I'm actually, you're gonna catch me in the trenches. A lot of these videos that I drop on YouTube are really day in the life. Simply documenting training calls or tutorial calls that I'm doing with clients. I've been building an agency since 2016, gotten hundreds and hundreds of clients for Facebook advertising services and social media marketing services, gotten hundreds of clients through the direct message on Facebook alone. So a lot of these videos that I drop over here are just kind of day in the life. Videos that I'm recording where I'm walking a client through a Facebook ad or maybe just giving them tips on social media marketing and capturing leads online through landing pages and sales funnels. So today you're in for a treat. I'm gonna be walking my friend, Dureka, out of Oklahoma City, a realtor who crushes it with EXP and really has been doing her thing offline for the past 15 years. And so what I'm doing now is just kind of coaching her and guiding her through Facebook advertising. So on today's call, you're gonna see me walk her through setting up a Facebook conversion ad. Using a video. Now, when I'm doing these types of coaching calls and training, it's all about an offer. That business owner, there has to be some type of offer, right? A lot of people try to run Facebook ads and think that they could just get somebody to buy something right away or get someone to schedule an appointment with you right away. Although those strategies do work, the easiest, easiest and most effective strategy that has been time tested for many, many years now is simply giving away a free offer. A free PDF, a free training video, a webinar, some type of free download, right? In order to entice that lead to wanna give up their name and email, to wanna come into your world and see what you're offering. These people click, become leads, and that's when the whole, your whole sales process begins. So with Dureka being a real estate agent out there in Oklahoma City, what she's doing is running local ads, conversion ads to captured leads. And these leads are simply those who are looking to sell their house. So her free offer is a free download to give people tips on selling their house. So real estate agent looking for homeowners interested in selling and her whole proposition is to click download and download, to download her free PDF. So that's how she's capturing leads. And we're just in the very, very beginning of this entire Facebook ad campaign. So again, today you're gonna see me walk her through a conversions ad on a video that she's running to her local area. So let me grab her and you guys, again, if you're new to the channel, subscribe and smash the bell for notifications. You're gonna see weekly videos like this, day in the life, Facebook ads, social media marketing and making money online. So hold on one second, let me grab Dureka. Hey D. Hey. What is good, how are you? I am fantastic. Good, good, happy Monday. Thank you, I know, right? Yes, yes. On a rock and roll, happy money making Monday. Happy money making Monday, I love it. What are we gonna do? Are we gonna run a conversions ad? I think so. Okay, awesome. Yeah, I don't think it's time to retart it yet. This will be the third ad. So I believe we are going to do a conversions ad. Perfect. So is that as high as your volume goes? I think, you know, we have this volume issue every time. Let me see if I can do something else here. It's all good, I can. I'm gonna take, that's max right there. Is it better? That's better, that's much better. Okay. Right on. So yeah, go to share screen and let's go to your ads manager and let's do the damn thing. Okay, this meeting, I guess I'll click continue. You just, do you see the green share screen button? Let's hit the three dots, let's edit and let's just see if there's anything that we need to update. Like as far as the headline or I'll just proofread it real quick. Okay. See if we're missing anything. So yeah, so always post on the business page first and then make sure that the final edits are complete and then we go run the ad. So right here, the title, home styling ideas on a shoestring budget. Perfect, I love that. Perfect. Adding a few updates doesn't have to be expensive. You can bring out the best in your home and not break the bank. So bring that this simple, bring that back. This, yeah, bring that back right there. Perfect. This simple. Okay, there we go. This simple idea is less than $100 and can be done without hiring an expensive contractor. See this right here, Diaz, look at you. This is good. Like this is good stuff. Like this simple idea is less than a hundred bucks. You know what? That might be the title. That, well, you know, home selling ideas on a shoestring budget, that's a good title as well. But this simple idea is less than $100. That right there is more of a cliffhanger. That's more of a curiosity type of statement. Like even home selling ideas on a shoestring budget, that's cool, but I think this simple idea is less than $100. That's sexy. Like that right there is what people be like, damn, okay, well, what's this simple idea? Less than a hundred bucks. You know, that's what copyrighting is all about. Is little things like that, that it's not misleading anybody, but it's grabbing their attention. It's bait, right? It's bait. So that's really, really good. We can leave it there. Yeah, we can leave it there, but home selling ideas on a shoestring budget. And a few updates doesn't have to be expensive. You could bring out the best in your home and not break the bank. You could bring the best, you could bring out the best in your home on a shoestring budget and not break the bank. That could be that. And again, I'm just kind of brainstorming, but I'm just trying to reword it in a way where it's a little bit more catchy. You could bring out the best in your home on a shoestring budget and not break the bank. I cannot type with these nails. In your home on a shoestring budget and not break the bank. And then now this simple idea is less than $100. Okay, so let's take that, let's cut that. Let's copy that. This simple idea is less than $100. Let's cut, yeah, right click and cut and just put that at the top. That's the title. And then we'll come back to the end, Ken. We'll come back to that. So just pasted it at the top, the title. So just take away that title. We'll come back to that. We'll come back to that part. Yeah, yeah. I'm just, because I've made some title edits on my video itself. So I'm just seeing if I'm clashing now, but go ahead. No, I don't think that that won't have anything to do. Yeah, it doesn't. Adding a few. But how do we know? Well, I guess that is the cliffhanger because I'm like, what is the idea? At this point now it's so vague. What is the idea for? Idea to, for what, a car, a home, a boat. This simple, good, good question. This simple idea on selling your home or maybe putting something regarding selling your home in that this simple idea is less than $100 or this simple idea is less than $100. When selling your home, this simple idea is less than $100. When selling your home, this simple idea is less than $100. When selling your home. Yeah, when selling your home comma, this, yep, when selling your home comma, this simple idea is less than $100. What do you think? Probably your, not you. When selling your home, yeah. This simple idea is less than $100. And a few updates doesn't have to be expensive. You can bring out the best in your home on a shoestring budget and not break the bank. Blank and can be done without hiring. And it could be, it can also be done without hiring an expensive contractor. It can also be done, it can also be done without hiring an expensive contractor. PS, to claim your free seller's guide, simply click the Learn More button below. Let's take away PS and two. Let's just go with claim. So let's capitalize a C. Yeah, perfect. Claim your free seller's guide, simply click Learn More. Simply click the Learn More button below. Perfect. Perfect. I mean, that's just my opinion. What do you think? It's up to you. I like it. When selling your home, the simple idea is less than $100. I think a few updates doesn't have to be expensive. You can bring out, like why is that there? Oh, this is this grammar thing that you have me download. I mean, it's great and it's annoying too because it puts little pop-ups in the wrong place. I mean, a few updates. So it's saying that the sentence is a run-off sentence or what's it saying? I can't see that part. Advanced suggestion, delivery tone issues, engagement variety, unlock all suggestions. I guess it's an off, let's just dismiss that. Can I dismiss that? Yeah, yeah, you can dismiss it. So adding a few updates doesn't have to be expensive. You can bring out the best in your home on a shoestring budget and not break the bank. It can also be done without hiring an expensive contractor. Claim your free seller's guide. Claim your free seller's guide. Maybe we should just take the, I don't know. Should we drop the line or something? Does it flow funny from contractor to claim your free seller's guide? Yeah, yeah, let's take away that entire last sentence. You want to just take it away? Yeah, yeah, so we'll just leave it at that. It can also be done without hiring an expensive contractor. That's it, that's it. Yeah, because the video goes into the plug. I mean, so. Yeah, perfect, perfect. That's it. So now, thumbnail is good. Everything is good. We'll just scroll to the bottom and save. That's it, perfect. Scroll to the bottom. Okay, perfect. So now, and again, as you navigate, this is the right one, but again, as you navigate, just always make sure you're in that right account, right there at the top, next step, realtor. Perfect, so we're good. Okay, cool. So all we're gonna do is click the green button and then go into conversions. You know what? Facebook is kind of disrespectful too. When I schedule an ad, they'll run it before I want it to actually go live. No, that never happens, Dee. When did that happen? Okay, I'm gonna let it be, but I'm telling you. You've experienced that before? Yep. Dang it, I've never seen that. Normally they're pretty good, but we'll double check the calendar for sure. So let's go conversions, and then we'll just scroll down. And I normally title everything here first. So hit that dropdown, name your campaign. Yeah, let's just name everything right here. So whatever video that is, I'll normally just give it a brief description right there, just like you did on the other one, sellers market versus buyers market. So this next one could be on a shoestring budget or 400 bucks or whatever is gonna allow you to remember what video that is. Okay, here's crazy because with this video, I've done like, I wanna say five or maybe six along the lines of home selling ideas. Good. Okay. So if I just named this campaign home selling ideas, do you think it gets? This is just internally. This is just to help you know what video that is, without having to click and go into the ad to see what video it is. You know what I mean? So home selling ideas, perfect. And then in parentheses put conversions, perfect. And then the ad set is normally, I'll always put in the ad set, the title, I'll put the location of where I'm targeting. Maybe the lifetime budget, but maybe not even, actually, yeah, we can, actually, no, not even that. I'll just put the area that I'm targeting. So what is it, Oklahoma City or is it a different city within? It's Oklahoma City. Yeah, perfect. So we'll just put that in the ad set. And then the title of the ad, it could just be home selling idea video. Home selling idea video, yeah, down there, perfect. Okay, cool. So we'll hit continue. And that's it, that's the beginning of step one. So that's how you open up step one, which is the campaigns tab. Okay, so can you continue? I'm going to, but I have a question. Okay, so like I said, I had several other videos along the same topic. If I name all of them, should I put home selling ideas video one? Or does it have to be that specific or am I? Whatever to help you, it's all about you. Like whatever is gonna allow you to look at the dashboard. Right now, see, in the background, you already have two ads that you did before, right? Right in the back. Seller's Market versus Buyer's Market intro next step. As that list starts to compile, it's gonna be very hard for you to know what ad is what, unless you give it a very descriptive title. So now again, it's up to you. Like if you don't title it something that's gonna really allow you to know which one, you're gonna just, no big deal, you'll just have to click into it and go in and see what ad that was. And it's just more clicking than necessary. That's, you know, so home selling ideas one, number one. Yeah, that's perfect. Whatever's gonna allow you to remember. So continue. And then now we go into the first step. That's the beginning of the first step, but that's all it is to the lefty. Home selling ideas, number one. Oklahoma City, home selling ideas. Those are your three tabs. That's it, that's all there is to it. So this is tab number one. You'll always go special ad category for real estate. So hit that dropdown, go down to housing and that's it. So click out and then scroll to the bottom and then you're gonna see this campaign budget optimization. Sometimes that's off, sometimes it's on. Always make sure it's off. So hit next and that's it. That's step one. That is it, super simple. So now we're in step two where we're gonna actually choose the state or the city we're targeting. We're gonna choose the budget. We're gonna choose where we want Facebook to place the ad. We're gonna choose our conversion event. So here we land here, the title, it's already there. We scroll down, website, it's already there. All we need to do here is make sure that that's the right pixel and then also choose an event. So hit that dropdown and the event we're looking for is the custom conversion event that we set up. And I don't know if you remember, but it's FSBO leads. That custom conversion is the thank you page link, right? So it's your thank you page. As I go to your landing page, I enter my name and email to download your seller's guide. I then go to your thank you page. That's the conversion event. That's the thank you page. So go to an X out of that red, your custom conversion. Yeah, go to an X out of that. And we'll make sure it's active once we publish this. But that is all you do there. So that pixel ID, in fact, let's double check the pixel ID real quick. Open up another tab and just go to your landing page. So I don't know if you need to go to Cartra or you already got it up. I don't know if we are saved it anywhere. Can I copy it from here? Will it let me? No, no, no, it's not that. Oh, I can't copy the pixel. It'll pull up the actual. I haven't been to Cartra in so long in that bet. No, it's just, it's just no way. You want to bookmark your landing page because that landing page. I think I have, dude. No one comes into your world unless they're coming in through your landing page. Like that's just how I look at it. Like, don't talk to me unless you go download my book first. Don't talk to me unless you've been through my funnel first. Like, you know what I mean? Like that's how you want to look at this. Like what I would do is I'd put your link. Go to, yeah, just go to Cartra. I would put your seller guide link on everything as far as the website filled on all your platforms. So Instagram, LinkedIn, Twitter, Facebook, the website filled in your bio, in your intro should be this link. So if I click, I don't want to go to your website. Click, I want to go to your landing page, right? That's what I'd be doing. Like I'd have, and in my case, what I do is I have, I don't have my free download link on everything, but what I have is I have my YouTube link on everything. So if you go to any of my platforms, you click on the website filled in my intro on LinkedIn or whatever, that's my YouTube. That's how my YouTube channel is building because I got my YouTube link on everything. You know what I mean? So a lot of real estate agents specifically will put their beautiful website link on Facebook, for example, and it's like, no, dude, like we don't want to drive people there. We want to drive people to this link, you know? So that's just a little side note, but this is your link right here. So here's what we want to do. We always want to just double check the pixel. So if you hover over or click, I mean, yeah, click on the pixel helper, yep, right there. All we want to do is just double check this pixel. So what I do is I don't try to remember the whole pixel ID. I'm just going off to the last four, 6869. Perfect, 6869. So now let's go to Facebook as manager. Let's just double check, 6869, perfect, that's the one. Okay, so now go back to your landing page real quick. Let me have you opt in. Go ahead and put in your name and email. Put in a random email, just anything. Put in, yeah, take away the N or something. Yeah, just take, yeah, put in whatever at aol.com, put in whatever, yeah, perfect. Okay, so that other page where it says your custom conversion isn't active, I think that's what it said. So once we land here, now it's active. So if you click on your pixel helper in the top right, you'll see the pixel ID, 6869. You'll see 6869, and then you'll see the black dot, the black circle, FSBO leads. That's your custom conversion. So now Facebook, they just haven't read it in the past few days, that's all. You haven't been running ads, so no one's landed on this page in the last few days. That's why it's been inactive. I think when it goes in, I think when no one lands on the page for it, but I think it's five days, then it goes inactive. And so all we do is activate it by landing on the page. That's it. So that's all set up good, so now we're good. So let's go back to the As Manager. And so now what we're gonna do is we're gonna scroll down Dynamic Creative Off, Offer Off. Down here, budget, let's go ahead and set that budget. And what I do is I'll always go lifetime, and it's the same dollar amount, whether you're going daily budget or lifetime budget, whatever it is, whatever we're spending, it is what it is, no matter if we go daily or lifetime. So for example, if I'm going five bucks, if I'm gonna run an ad for 10 days, and I'm gonna run it at 20 bucks daily budget for 10 days, there's 200 bucks, the way I set it up is I'll just go lifetime, so just hit lifetime budget, hit the drop down daily, yeah, hit the, yep, go lifetime, and I'll just put 200, and then I'll set the calendar for 10 days, right? Same dollar amount, same dollar amount is just spent differently. It's spent over a 10 day period, every day's Facebook spending a different amount versus you pushing them to spend a certain amount per day. Like you're forcing them, right? You're forcing them to spend 20 bucks a day versus just letting them spend it however they want over the course of 10 days. So that's how I do it, I just let Facebook spend however accordingly, like however they want, like as long as they spend it within that time period. So 200, I'm just using as an example, you can do whatever, like you wanna do minimum of $10 a day, so if that's the minimum $10 a day, and we're gonna run it for seven days, okay, well then there's 70 bucks, lifetime budget. That make sense? Yeah. So what's the budget? This one ad, just set it for 70 bucks, lifetime budget, 70 bucks, and we're gonna run this for seven days. Now, what we wanna do also is check it in a few days, we'll check it in four days. And so we may not even run it the full seven days, but based on Facebook's new update with this whole Apple iOS, before we used to be able to look at a campaign, run it, set it, let it go live, and in four days, you should have enough data to really determine whether you should leave that ad on or turn it off. Today it's more like seven days because it's new iOS updates, it's more like seven days. Facebook is encouraging you to run it a little longer to really look at the numbers. And then when we end up looking at the numbers, the numbers aren't even fully accurate at this point because again, all these updates that Facebook's doing right now. So we'll end up having to rely on Karcher and looking at the leads inside of Karcher, making sure that leads are coming in inside of Karcher because those leads coming in inside of Karcher may not reflect over here because of this new Apple iOS thing. And it's only a little random hiccup right now where Facebook is still optimizing their platform to fit everything but or to fit this update. So all I'm saying is that normally in four days we would review it, but let this thing run for seven. Let it run for seven days. So change that calendar tomorrow, put the 25th, you're gonna always set your ad for the next day. So 25th, 6 a.m., always set it for the next day. In this case, I'm doing Thursday or Friday, remember? Perfect, perfect, perfect. So let's do Friday. I don't know, I'm trying to get and I should have looked at this before we got started but there's some kind of little study of when most people are more inclined to, I guess, be on social media. You know, there's like peak times and I can't remember if it's a Thursday or a Friday, but either way, for me I'm just gonna keep it on a Friday. Yeah, okay. So why don't you just make a note or just mentally prepare every Thursday. There's a new video up on that business page and every Friday morning, that video goes live. Right, keep it that simple. Keep it that simple, D. I'm telling you, keep it that simple. If you can stay consistent with that, you'll be crushing it. But I'm telling you, most don't stay consistent for whatever reason, they just don't. They just don't. I've yet to see a person that's running ads every week. I've yet to see that person. And that's what it takes and that's just what it is. So, B28th to June 7th. Wait a minute, do you say run at seven or 10 days? Seven days, set it for seven days and then we'll review it. We'll review it in six days. I wanna review it in six days before the seventh day. So just put it for seven days. Oh, okay, I'm sorry. That would be till Friday, but we wanna review, not really stop the ad, but review it on Thursday. Yeah, review it a day before the ad goes off. That's what we're gonna do. So, 28th to the fourth, that's seven days. So, 6 a.m., actually in your case, it's gonna go, you're gonna put 4 a.m. because it's Pacific time. So go 4 a.m., 4 a.m. Start time, end time, 4 a.m. Always do the same time, always do it 4 a.m., always. So, start time, 4 a.m. And then that's it. So again, over here, the second tab, step two, this is it. So just changing the budget, go back up real quick, making sure the conversion event is there, making sure the pixel is the right one, making sure that above it's on website, making sure you have a title, that's it. So, scroll up, you got website above, so making sure it's there, making sure your title, that's it, that's it. So scroll down. So now we got the budget, now we're gonna come down to the targeting. So we got the lifetime, we're good. So now, we're gonna go right here, location, United States, we're gonna X that out. So go and hover over it and edit, take out the United States and then type in your X out, yep. And then just type in your location or wherever we're targeting and then always go with people living in this location. Perfect. So, that's fine. I was trying to type in the wrong block. So, Oklahoma City, and then you'll always wanna go with the dropdown. Don't just type something in and just, you know, that's it, make sure there's a dropdown. And then 15 is the minimum and you can go maximum up to 50. But when it comes to, you know, local targeting, choose one, like, and whatever one you choose, that's the one. So whether it's 15 miles, whether it's 20 miles, whatever, like, whatever, but always choose that same one from this point on, because that's the little area you're gonna freaking dominate, like it's that area. So is it 15? Is that what we're rocking with, 15 miles? That's the thing, when we do this each time, and I think we make these revisions every time we run an ad, I don't know what we put on previous ads. I wanna say maybe we're 15. 15 is the new one. No more, no more anything else. It's 15. That area right there, if you just target that area, you're gonna take it over. Okay. Like, that's it. Like, it's 15. Okay, scroll down. So now that's it. So age, you cannot change. Gender, you cannot change. Detail targeting, no need to put in any keywords. That's what a lot of people try to do, is they'll put in different keywords. Keywords are good, are good when you're running ads nationwide. Like, when you're running ads international, you got a global business, you got an online business, you know, get a Shopify store or anything like that, you can, you for sure need to narrow it in with keywords, the targeting. But in your case, you're targeting a local area. So we don't wanna try to, we don't wanna narrow it down any further. Like we're already in this small area. So don't eliminate anyone or don't specify any keyword, leave it open. So detail targeting, off. Don't even put anything there. Languages, you can narrow it in with the language, you're gonna put in English. So hover over language edit and just type in English and hit the dropdown. Always, always, always hit the dropdown on everything. So there's that. And then automatic placement will leave it there. And then scroll down and next, that's it. Now, here's something real quick, real real real, don't click it. Click on manual placements at the top. So whenever you wanna run an Instagram ad, it's all the same. It's this exact same exact process. All you would do is uncheck Facebook, uncheck audience network, uncheck messenger and run that ad on Instagram. That's it. The only difference with Instagram is the fact that that video cannot be more than a minute. And that video or image needs to be shot vertical. Ah, gotcha. Right, on your cell phone vertical. So if you were to have that piece of content, a vertical image or a vertical video and it's less than one minute, okay, cool. Same process, same process applies. All we're gonna do is uncheck everything else and leave Instagram and run it over there. And whenever you do wanna run an Instagram ad, do it separately, right? So this would be a whole new ad and this would be only Instagram, right? So we wouldn't run them both. And when you go automatic placement, because that's what we're gonna go with is automatic, that's when everything is checked. So manual placement is now allowing us to uncheck things. So if you scroll down, it starts with those platforms at the top, but then here are the placements. So within those platforms at the top, these are all the different placements. So you can hover over any one of them and it shows you the image on where that ad would be. And this is just stuff we see as we're on social media. These are all placements that we're on all day. Like I'm on, I see suggested videos all damn day. I see ads on the right hand column all damn day. Instagram Explorer, like I see all this stuff all day, right? So these are all the different placements. Now, again, you can uncheck whatever you want. You can only place it. What I used to do is I used to run ads only in the newsfeed, only in the newsfeed, right? I'll uncheck everything and only run it on Facebook in the newsfeed, especially when the budget is lower. When you're starting off and you're just starting off with a low budget, only in the newsfeed. That way Facebook just allocates every single penny straight there. And the reason why straight there is because that's where all the attention is. Like if you jump on your phone right now and you go to Facebook, you're just looking at the newsfeed. Even if you come over here on Facebook on your computer, you're just looking at the newsfeed. Yeah, random stuff may come. Watch, go to Facebook real quick, Derricka right there at number six. Yeah, click on that one, go to the newsfeed. So click on the home at the top, just go to your newsfeed. So as we come here, yeah, if I'm not making updates to my page or whatever and I'm just trying to shoot the shit and waste time and scroll, I'm scrolling through the newsfeed. Yeah, I might see things to the right. Like as I scroll, I might see birthdays to the right. I might even see some ads to the right. But my attention is in the newsfeed. I may click the stories. That's what a lot of us watch now are the top, the stories. And that's where an ad could go as well. But the most engagement on ads are from the newsfeed. Right. So that's why before I used to just go, so go back to the ad manager. Before I used to just go edit placement and I would uncheck everything. But now Facebook is so sophisticated as far as the AI, as far as this machine, it's all machine learning. It's not a person that's running these ads. It's a machine and the machine is not, I mean, we cannot outsmart the machine. So now we just go automatic placement and let Facebook place it wherever they wish because wherever they wish is gonna be high engagement. And Facebook is in the business of making money. So they want to keep making money on us. And the only way they're gonna keep making money on us is if our ads perform. So don't think that we can outthink the placement of where Facebook's engagement is coming from. They know that shit better than us. So now what I'm trying to say is I just go automatic, scroll up. I just go automatic placement and let Facebook place it wherever they know is best for engagement. And that's when you're charged, right? We're paying per engagement. We're paying per click. We're paying per lead. We're paying for all that. But again, Facebook automatic, they can do all the placement themselves. That machine is way smarter than us. That's what I've realized. That's what I've experienced. That's what I found out. That's what I learned from my coaches. Coaches that I learned from, they just go automatic. So we'll leave it at that. Automatic don't even worry about anything else. The only reason why I showed you the manual is in the future, when you want to run an Instagram ad, this is how you do it. You just go manual placement, you uncheck everything and you only leave Instagram checked. But just make sure that that content, the image or the video is vertical and less than one minute if it's a video, okay? Okay. So we'll scroll down. And then now that's it. So that right there is step two. That's the middle tab. So if you look at it, all we did is we titled it. We put a lifetime budget. We put our conversion event. We looked at our pixel. We did the targeting. We did the automatic placement. That was it. That's step two. Super, super simple. So now we're gonna go next. Okay. Okay. Third and final step. That's it. So we're already done. So over here, now all we're gonna do is choose the content that we wanna run. Now, I've covered this before, but I'll say it again. There's two ways to run this ad. Two ways to run any Facebook ad really. Or even Instagram ad, two ways. One way is to simply go and click on that red triangle real quick and just hit the drop down. Yeah, go with that one. Yeah, so line that one up. So you'll always wanna do that. Line up the Instagram account. So one way to do it is where you simply, by the time you get to this third and final step, one way to run the ad is where we simply have the video in your download folder, right? And we come over here and we upload the video. That's one way to do it. So when you do it that way, it's not on the business page. You end up running it just behind the scenes. It's an ad running behind the scenes. No one even can see it on your business page. It's just an ad running in the news feed or every placement wherever. It's just an ad running running. But the post is nowhere to be found on your business page. That's one way to do it. The second way to do it is the way we're gonna do it is where we scroll down, right? Where it says ad setup. We're gonna hit that drop down and we're gonna go use existing post. This is the second way. The reason, and then you click select post right at the bottom. The reason why I do it this way, and I know I explained this to you before, but again, I love repeating this because it's so important and it's so basic. This is the second way. We use existing post because the way I look at it, it's like, man, if I'm gonna spend money on the damn thing, I want it to be visible on my business page for the next 57 years. I spend money on that damn thing. So I don't care if it's right now or freaking nine months later when you come to my business page and you see this video and you click on it and you go to my landing page, I don't care. And then when you see that video with 15,000 views, it's on my business page, right? So if we're gonna pay for it, all this engagement, all the views, I want all that to be visible on my business page forever. That's why I do it this way. Option number two is use existing post so that post can live on my page way after the ad has already completed. Makes sense? Makes perfect sense. So that's what we're going with. Is it that one? Adding a few updates? Yeah, yeah, perfect, awesome. It can also be done, yeah, perfect. Okay, so now we're gonna go continue and that's it. And so the reason why it was so important to double check the text of the post before we came over here is because now that we come over here, we can no longer change it, okay? Even if you go to your business page right now, it'll say the ad is, or the post is being run as an ad and can no longer be edited. It'll say something like that. So that's why it's so, so important because if you get over here and you're like, damn, I forgot a period or I forgot to cross the damn T or whatever the hell maybe, right? You know what I mean? You can't change it anymore. You'd have to completely delete this ad, like not just not publish it, I'm talking about deleting it, like completely deleting it. And then you can go to your business page and edit that post and then come back over here and start all over. Oh, wicked. It's kind of a headache. It's a headache. That's why we- I hate do-overs. Yeah, I do- I hate do-overs. Right? That's why like I'll always double check that post before we even get here. So we're good. Okay, perfect. So now scroll down. Okay. So all we're gonna do is now add button. So the call to action button. When they click on learn more, they're going straight to the landing page. So click on add button right there, add button. And then we're gonna simply go with learn more. If you hit that drop down, there's many different call to action options, but according to Facebook study, they say that the learn more button is the most engaged button. It's the most clicked on button. Going to hit the drop down. There's many, watch, look at all of them. There's many different ones. You know, many different options, but learn more is what we'll always go with. Okay. Is learn more. Okay, cool. So right there, you paste in your website, your URL, your landing page. You just grab the whole entire link at the top. Yep, that one. So just grab that link at the top. That's the thank you page. That's the thank you page. Oh crap. Hold on. I have to go back and get both. And both mark this page too. You always- No, I think you're gonna call me out for that. It's all good. You know, just always have it accessible right away where you can get to anybody. I don't know what I did with it. Okay. Perfect. Okay, cool. So now we just added the call to action button. We're gonna scroll down. We're gonna make sure that the tracking is all set. Sometimes that website events, that box that's checked, sometimes, sometimes, I've seen it before and that's why I'm saying it. Sometimes you'll see that unchecked. If you do, just check the box. Check the box website events and then you'll see the dropdown where you can drop down right there. You'll see that dropdown and all you do is choose your pixel. That's it. Your pixel is six, eight, six, nine. Okay, so here it's there by default and that's cool, makes things easier but sometimes it's not checked. So you'll always wanna check website events, make sure that's the right pixel and then down there, that dot is green and that is it, D. So now you're gonna hit publish. You're good. So hit publish and then once you publish it, then you can take a quick look at what it looks like in the newsfeed once it goes live. So once it publishes here, we'll hit the dropdown. So right here to the very, very right, you see view more variations to the right of that, that dropdown to the right. Yeah, hit that one and then you're gonna scroll down to actually once this little box gets, yeah, okay. So scroll down to Facebook post or scroll down, scroll down, keep going. Face, actually going down. It's actually below that but go ahead and see if you can hit it again, the dropdown. View on Facebook, yeah, down, yeah, it's down. It's weird. Okay, hold on, let me click out of it again. Let me raise, I don't know why it's shortening that menu. It's okay, click on, so just X out to the left, X out to the left, that X, just X out to the very top left. X out of this one, yeah, X out of there and we'll just come back into it real quick. And then, so now you have your home silent ideas video, the title to the left, next to your image right there. Edit, no, no, no, no, no, don't touch the blue button. Edit, edit, click on edit. And then so now as we come back over here, let's try to hit that dropdown and see if we can see the bottom part of it. Facebook, yeah, it's right there, V1 Facebook, it's down there. But you know, it's all good. What you can do is you can just, you can just go with, just go with Facebook, see Facebook post with comments, click on that one. Facebook post with comments. Yeah, click on that one. Okay, let's just see if we can see it over here in the newsfeed. It's just cool to take a quick look at what it looks like in the newsfeed, actually, well, that's the post, it's not exactly in the newsfeed, but that's fine. That's what it looks like. So when selling your home, this simple idea is less than $100. That's a good, I like that title, D, like that right there is, that would get me to stop and wonder what the hell the idea is, right? Less than $100. The only thing I would say, and this is really tedious, I think I should have did it in all caps. So it looks more like a headline. You can, and that's something to do in the future. Like that's something to do in the future, for sure. That's just, you know, like I said, it's tedious, it really has nothing to do with whether or not, you know what I'm saying? It's effective or ineffective. I think it just breaks up the text a little bit and it pops out, looks different. Yeah, no, I agree. I totally agree. And that's what you're doing in the future, you know? And that's what you'll want to do before you come in on the ad. So yeah, that's perfect. And then click on the learn more button, make sure it takes you to the landing page. Okay. Perfect, you're good. You're good. So now go back to the ad manager real quick and let's just, well, X out to the top left. Let's X out, and then now we're back on the dashboard. So over here, now this right here is gonna be in review. This is the third tab. So we have our three tabs at the top, campaigns, ad sets and ads. Those are your three tabs. That's it. There's nothing else to Facebook ads. That's it. So once you publish, which is what we just did, now this third one, which is the actual video, ads, this is in review. So you have right there, delivery in review. So X out of this one to the top right, one selected in the blue, X out of that. Now let's go to the middle tab. No, no, no, don't just click on the middle tab ad sets. So now over here, you'll have scheduled. So this is already approved. When you see scheduled, it's already approved. And all they're doing is approving the targeting, the budget, the conversion event. That's all that's why it's scheduled. There's nothing to not approve. The reason why the third one adds the actual video is in review and it'll be in review for a few hours because that's when they actually review to make sure there's no curse words, make sure there's no freaking liquor in the background of that video. Like those things will matter. Like that's what they review. Like I have a client, I have a client, like an older client where like not as far as age, but just a client that I've been working with for like three years where she does a lot of videos, right? She does a lot of videos and she did this one open house, this one walkthrough. She was just doing a walkthrough of a listing and she was having an open house the following weekend. So she was doing this simple video and we go to run the ad and then in about two hours later, it gets rejected. And we're like, what? Like what the hell? Like why did it get rejected? And then as we look at the ad and then as we read the notification on what the problem was, it flagged us for alcohol. And I'm like, what? I'm like, dude, this is crazy. So then I go in and watch the video and I watched the whole video. It was like a four minute video. So it was a little longer. I watched the whole freaking video and it was all because she was, as she was doing, she was doing an interior walkthrough going through the bedrooms and the bath and the kitchen as she's, and she's just doing selfie style on her cell phone super basic, super simple and super effective. But she was walking to the kitchen and as she was walking to the kitchen there happened to be a wet bar in the kitchen. And so in the background, in the kitchen there was bottles of Jack Daniels, freaking vodka, Syrac, all this crap was in the bar in the kitchen and it was in her video. Facebook rejected because of that. Wow. So it's the video that will always be in review for a few hours and then you'll get an email, you'll get an email by today, by tonight and that email will be from Facebook and it will say your ad is scheduled or running. Once you get that email, then you just know that the third tab, the ad set, the video you just know it was approved. So once you get that email, that's saying your ad is approved and everything is scheduled to go live in this case on Thursday. So now I just X out of the one selected ad sets. So hit the blue, one selected X out and then go to the campaigns over here. We're good over here. I'll say scheduled and that's that conversion one and that is it. So X out, one selected and that's how you do it. Now here's what's very, very, very important. Right after you complete this, right after we're gonna go to the three lines to the left and this is what you'll do every time, every time on a video, every time on a video ad, you'll do this every single time right away. Once we publish it and now it's scheduled to go live tomorrow, it's in review, it's going live tomorrow at 4 a.m., central time, then right away we're gonna click on audiences and we're gonna go and set up a custom audience for that video. Okay. So we wanna be able to track the data from day one, right when that video goes live, every single person viewing it is gonna be in this custom audience and that's what we're building on the back end. So that's why, as I mentioned before, it's not always about the lead. Although it is, that's what we're paying money for, for sure I get it, but it's also the data that we're getting out of it. You have to value that as well. It's the data and it's also the branding. That's what needs to be valued as well. The fact that thousands of people are seeing your face in your backyard, there's value to that. That's number one. And the fact that, and then number two is the fact that all this data is being collected. So we're able to create these audiences, right? That's leverage, that's data. These are people that watched my stuff. These are people that I'm gonna be able to target and retarget in the future with more ads. That's powerful. And that's what most don't realize. It's like, dude, they're only looking for the upfront lead, they're into instant gratification. That's what I call instant gratification, is that lead. That's all you wanna see is the lead. But what about the freaking branding? What about the data that we're collecting? Value that as well. That's why this is so important. Because this is part of why we're spending money. So let's exit this right here, the done, or just hit done. Hold on a second because I have a question here. So it's saying that audiences will expire if unused for 45 days. How, I mean like, okay, so I've worked to build these. I've invested money into building these conversion ads and they established custom audiences. Am I on the brink of all of that data expiring because I have not retargeted or done anything with that audience? No, not at all. It doesn't say, let's read it like really thoroughly. If an audience hasn't been used in any active ad set for over two years. Okay, so right there, you're not gonna go two years and not retarget an audience. If you do, then that audience was never important to begin with. So you're not gonna go two years without using it for sure. And then it will begin to expire, okay, whatever. Inspiring audiences that remain unused for 45 days will be deleted. So if I didn't use the damn thing for two years and then I didn't use it for another 45 days on top of that, okay, shit, delete the damn thing. Okay, I didn't know the two were combined statements. I thought it was one separate, like one specific two years, the next one will be something totally different. Okay, so I guess it's two years plus 45 days is what it's saying. Yeah, if an audience hasn't been used in any active ad set for over two years, so we didn't retarget it for two years, then it will begin to expire. It didn't expire yet, but it will begin to expire. And then expiring audiences that remain unused for 45 days will be deleted. So that's a long time, you know, and again, if we didn't use any of those audiences, we should have never started them in the beginning, but in this case, we're only creating audiences around videos and those that land on our landing page and thank you page. So you're gonna always retarget these videos. These video viewers, you'll always wanna retarget. So as we get to ad number, ad number, let's just call it ad number four. Ad number four and on. You'll always be retargeting these viewers. Okay, so don't even worry about that, hit done. So let's hit the blue button, create audience, and then custom audience. And again, you'll always wanna do this. So video, we'll hit video, and then all we're gonna do is go next and then we're gonna hit the drop down over here and choose a content type. We're gonna simply go off of 15 seconds. So we're gonna start creating audiences around through plays, around 15 seconds. People who either completed or viewed at least 15 seconds of your video, go with that one. And then now in the top, choose videos, right there in blue, choose video. So all we're gonna do is look for that one video. We're gonna hit the drop down, go to the right page, and then look for that actual video. It's this one. Okay, perfect. So we'll hit confirm, and then we'll just simply give it a title, audience name. And then, yeah, let's give it an audience name. Oh, an audience name? I was gonna go with the same title we used on the episode. Should I do something? Yeah, go with the same one. Yeah, I put number one. Is that relevant here or not? Yeah, yeah, for sure. Whatever's gonna help you know what video that is. Yeah, for sure. And then the retention at 365, what I do in this case, because this right here is just Facebook ledness know that, okay, as you put this video out, we'll start tracking and putting everybody in this audience of those who watched it for the past anywhere, anywhere in the past 365 days. So they could have watched it three months ago, four months ago, five months ago, and they're in this audience. I don't go that high up. Like what I'll do normally is maybe 30 days, maybe 30 days max, because again, if I saw your video, if I saw this video in my news feed, it was an ad, I live in Oklahoma city, and it was just a random ad that I came across in my news feed, and I saw that ad 49 days ago. It's like, dude, I would have never remembered you, right? Like I am, right? And if I would have saw that ad for the first time or video for the first time 45 days ago, I don't remember should I did four days ago, right? It's like, so 45 days, I don't know if I want those people in this audience because they ain't gonna remember me. So I try to keep it low. 30 days is good. If I came across your video maybe three weeks ago and then I see another ad from you, okay, cool, maybe. But then again, kind of uses to your discretion, like what do you think? Like as a consumer, like sometimes I'll even go lower. Sometimes I'll go 14 days. Like I only want people in this audience that have seen this specific video in the past 14 days. Now people way before that have seen it because I ran the ad four months ago. So people way before would have saw it, yeah, for sure. But in the past 14 days or in a 14 day period, I wanna make sure that these people still know me but leave it at 30, leave it at 30. I don't wanna confuse you no more than I probably have. Leave it at 30, always go with 30 is what I'm saying. Always go with 30 in the retention. And then create audience and that's it. So we set up the conversion ad, we published it and then we came over here right away before the ad went live, hit done before the ad went live and we set up the custom audience. So right now it'll say below a thousand and then as it runs, we'll get, especially on that budget, you'll be above a thousand in no time. So that's how you do the damn thing, Dee. Love it.