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Published on Nov 22, 2011
Barneys New York, the luxury specialty retailer, opens GAGA'S WORKSHOP and unveils its holiday windows. In honor of this special project, Barneys New York is proud to donate 25% of sales from all items featured in GAGA'S WORKSHOP to the Born This Way Foundation, recently founded and announced by Lady Gaga and her mother. The Born This Way Foundation will focus on youth empowerment and equality by addressing issues like self-confidence, well-being, anti-bullying, mentoring and career development and will utilize digital mobilization as one of the means to create positive change. A take on Santa's iconic workshop, the project has been realized through the eyes of renowned creative talents: Lady Gaga, Nicola Formichetti, and Eli Sudbrack and avaf, in collaboration with Barneys' creative director Dennis Freedman. In true Lady Gaga fashion, GAGA'S WORKSHOP is not a traditional holiday destination, but rather a unique and individual celebration of the universality of gift giving and charity during the holiday season.