 On July 1st, 1914, during the era of prohibition, General Order 99 was put into effect, banning alcohol consumption by sailors. Much of the order still holds up today, although sailors can now choose to drink responsibly ashore and on liberty. The Keep What You Learn campaign encourages responsible drinking by celebrating sailors' achievements in their careers. Through recognition of their hard work and dedication, sailors are reminded of their accomplishments and how much they have to lose if they make poor choices. The campaign aims to inform sailors on what it means to drink responsibly, promote alternatives to drinking, and educate sailors about the consequences of poor decisions regarding alcohol. To find out more about the Keep What You Learn campaign, visit the Navy Alcohol and Drug Abuse Prevention website. For more information about General Order 99, visit the Navy History and Heritage Command website.