 Hi, I'm Brian Burgess. Social media is a powerful tool and a moving target. Social networks are constantly updating their algorithms, which improves the user experience, but it also makes it harder for companies to maximize their social audiences. The good news is, your most powerful brand advocates are also the most accessible, because they're your own employees. Employees know your company, live your values, and see firsthand the good you do in the world. A lot of times, employees' knowledge and connections go untapped, because there's no efficient way to organize their voices. Until now, there hasn't been an easy way to get employees to retweet or repost company news and information. Email prompts get lost in the clutter, internet messages lack urgency, and word of mouth can only reach a few people quickly. Companies need a systematic process to activate their power influencers. It has to work in real time, and it has to engage people in a way that is fun, rewarding, and builds loyalty. That's why MSL Group is launching Employee Impact, a technology tool that empowers employees to be communicators and social influencers for their companies and brands. With Employee Impact, people can share corporate news and posts across their personal social networks in just a few clicks, expanding your company's social media audience by up to 10 times. Employee Impact is powered by a complete content and advocacy management system from Dynamic Signal. MSL Group optimizes the technology with a strategic plan customized to your needs and goals. We also work with clients to craft a really cool incentive program to encourage employee engagement and loyalty. MSL Group is the first global agency to launch this type of technology in all regions of the world. We know it works because we use it ourselves on a platform we call MSL Group Voice. Hi, I'm Russ Freyden, CEO of Dynamic Signal. MSL Group Voice is a great example of the kind of tool that MSL Group and Dynamic Signal have created to help companies turn their employees into brand advocates. It's easy. You claim your account with email, register your social channels, and can begin sharing immediately. Each time you share your earning points and can check a leaderboard to compete with colleagues. More importantly, you can see the value that your sharing is having on your social channels and the value it's creating for your company. Because we know that mobile is how most employees consume the news and connect with their social networks, there's a dedicated app available today on both iOS and Android. It's that simple. Employee Impact is a win-win for companies and brands striving to succeed in the social age. In exchange for driving awareness, engagement, and ultimately business, Employee Impact rewards employees, recognizes them as influencers, and motivates them to be proud brand advocates. Every company has a secret weapon of social media influence, their own employees. Let's talk about how to make the most of this powerful asset with Employee Impact. Thank you.