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Published on Dec 12, 2012
Real Men of Genius is a series of one- minute-long American radio advertisements for Bud Light beer created by Bob Winter, a copywriter at DDB Chicago. Each sixty-second ad pays mock tribute to an "unsung hero". The series began in 1999 and was originally called Real American Heroes. Winter's campaign has since become the most award-winning radio campaign in the history of advertising. The ads feature an announcer (Pete Stacker) and former Survivor singer Dave Bickler who echoes the announcer's sentiments over piano music.