 Negative Amazon review. This is so good. This is one of my secret weapons for writing sales product focused emails So what I like to do is I'll go to Amazon and I'll try to find a product That's similar to the product or the offer that I'm selling and I'll go through the best-selling products And I'll go straight to the review section and I sort by negative reviews And I'll just make a list of all these things that people hate about the offers that are already out there And what I'll do is I'll take every negative feedback about the other similar products out there And I'll write an email about it addressing why my product solves that problem or solves that pain And how it's better than the other offerings out there You can even use this exercise for product ideas for coming up with products to create