 I received a question from a viewer that I'd like to answer here in this video. The question was, George, why do you write out the full ideas of the video accompanying the video instead of just writing out like a teaser couple of lines so that more people will watch the video? I thought that was a great question because as a marketing coach myself and as an experienced marketer I know that I would get more views of the video if I just wrote something teaser. So let me explain three reasons why I write out all the ideas. So if you're watching this on YouTube you know that all the ideas that I share in the video including additional details and nuances and links are underneath the video and if you're watching this on Facebook it might be located above the video. So depending on which platform you're viewing this on, actually if you're watching this on the Facebook group and I share it from my fan page then the notes are below the video. So anyway, look for the full notes if you never knew it was there. So why do I do this? Three reasons. One is the golden rule. Authentic marketing can actually be summarized in this way. Follow the golden rule in your marketing. What would you, if you were in the shoes of your audience member what kind of marketing would you want to receive as an audience member? For me I would want to receive marketing that makes me feel cared for, that feels generous, that feels easy to consume, that doesn't feel manipulative or makes me jump through hoops like entering an email address to get something or sitting through a long video to finally get some pieces of wisdom. So that's what I would want to experience as a consumer and audience member. So I do the same thing to other people. And so much of life can be easier, more fulfilling, more fun, more enjoyable if we just think about the golden rule in more situations in life, in marketing the same way. So that's why I write out the videos because as a viewer on social media I love it when people write out the ideas so I don't have to watch the video if I don't have time to. So I really appreciate that so I do the same thing for others. The second reason is interestingly once I started writing out the ideas of what I said on the video out of a feeling of courtesy and service I found that it unblocked my writing resistance. I used to have so much resistance to writing blog posts. I used to feel intimidated by it, I wanted perfectionism and when I'm writing in courtesy and service summarizing a video I just did it just unblocks me and I'm able to write. So that's the second reason. And I think we each need to find what unblocks us with content creation and then for some of us it's writing. For you if it's writing an article unblocks you then you could read the content of the article in a video or you can attach another content creation method to what is natural for you. So that's the second reason and it unblocked me, my creativity. And the third reason is that when I write out the words, search engines, and there's buddy, search engines are much more able to find my video than if I only wrote very little because search engines work by finding words, finding text. They can't actually understand the content of a video unless something is written out so they understand the title of the video, they may understand some hashtags but they of course understand the description of the video as well. So by writing it out the search engines are more likely to find my video. So I hope that's helpful, always open to your questions and your comments and until the next video I wish you well.