 So we're here at Embedded World in Hall 1 and let's go visit the latest with the Technection. Hi Nicolas. Hi. You made it to Embedded World? Yeah, this is a cool show. Yes it is. Every year we see you. It's an amazing show. It's the best show for Embedded. It is the show to be in Germany. We hope many of your viewers will visit us next year. And you are a very important Embedded company, right? Yes, we are the first boot here so you cannot miss us, right? Yeah, closer than Rene Sasso, Microchip or all these other... Anyway, you visit us many times. Let me show you a little bit new things that we have. So what are you holding right here? I'm holding here the IMX8M Mini. NXP launched it yesterday. Today is the second day. We have that here on display, completely done. I'll show you the backside. It's a shockproof. Yes, it is a shockproof. So all done. Completely working. I have a working demo here that I can show you. What's with the Mini? The Mini is the follow-up from the IMX8M. So it has a reduced feature set, lower power, cooler computing. So really a good candidate for embedded projects that require display, camera and IoT connectivity. And the processor is similar as the last one? Yes, it's a 64-bit ARM Cortex-A processor. 53. 53, yes, correct. Quad-core. Yes, correct. All right. We have this in a couple of different form factors. So please follow me. Are you a launch partner? Yes, we are a launch partner. We are in the press release from NXP as well. So I have the IMX8M Mini here in a form factor with an FPGA as well. Which FPGA you have here? We use the latest part for that. And latest one of the good FPGA companies? Yes, one of them. So we have as well Wi-Fi on there and Bluetooth. And on the ROM power management I see as well. So what does the FPGA do on this one? The FPGA, we can generate additional signals that the customer needs. So if the customer needs additional serial ports or CAM bars or other industry or IO, we can generate them for the customer in the FPGA on a project-by-project basis. I see a lot of IMX8M going on here, 8M Mini. Yes, so we have the Pico series of our modules which is a little bit smaller in form factor. The same chip? Yes, it's also a Mini. Here you can see the 8M Mini. So the good thing about the Pico module is that we have them all ready for many, many generations. But without the FPGA on this one, right? No, there's no FPGA in there. But we started with the IMX6 UL, ULL, IMX6 Solar Duo Quad, the IMX7 as well as the IMX8M and the 8M Mini. Everything is pin-to-pin compatible with each other, which give customers a very wide range of scalability from low-cost solutions to very high and demanding multimedia solutions. So does this one, the 8M, require heatsink or? The 8M requires a heatsink, correct. It's a very powerful part, it supports 4K resolution, HDR, so it's a very power-hungry unit. And if you put the 8M next to it, the Mini, I mean? Yes, the Mini is here. So the same form factor, the same three connectors, same placement, everything the same, the same Wi-Fi, antenna on the same place, mounting holes same place, everything the same, is a drop-in replacement for customers that want to go into lower power mode or people that want to have higher performance. Does the Mini have less performance a little bit, right? A little bit less, yeah, but it is optimized for embedded applications. It might also be in a smaller nanometer compared to that. I believe so, yeah, but I think it's both... I'll try to ask FNXV about all the details about this one. Yes. And so this is the one you showed before? Yes, this is the AXON. The AXON is with the FPTA. I just explained that already. Again, board-to-board connectors. A lot of our customers, they like board-to-board connectors so they can use the fastening screws and it is a real, ruggedized solution. We, however, have also a lot of customers that like to have something with an SO-Dim connector so we have that as well. So we have this. Where is this different is with the board-to-board connector. We have three connectors that are already there for many generations. There are a lot of new IOs introduced by the technology of today. So like USB 3.0, have additional pain requirements, etc., etc. So there's a need for having some flexibility there to bring the latest IOs to the external world. So we designed this one. So now we have four generations, four versions. And EDM? EDM, you remember the first time you came to Computex 2012. We launched EDM. So EDM is a very good form factor for industrial applications. What is it for? EDM. Embedded design modules. So this is for industrial projects. Bigger systems. The module is a little bit bigger, as you can see. So it's a little bit bigger product. But again, we have many generations and they are hard-wrapped in compatible with each other. So giving the customer a lot of flexibility and scalability in their project. I want to point out again, we cover this in Computex. We have Wi-Fi modules on the SOM. They are already certified. So this will enable customers to certify their product for FCC, CE, RED, TALAC. We have all the certifications on our products. So when they partner with you, it's all there already? It's all there. You can just ship? Yes, and I urge startups and companies to take notice on that. The FCC for North America just released that they're going after startups and companies and that if you don't have FCC, the penalty is a $150,000 per occurrence. So it is very, very important for companies to have their certification in place. So we stand behind our products. We have this. All these designs are some of them designed by you? Everything is designed by us. So you invented these form factors? Yeah, we are the viscid. We follow our customers and we see the need from our customers and talk to them. We work with our customers together to create the modules that will work for their subset of the market. Does it become an industry standard? Do other companies use yours? No, the Pico generation has been followed on top of Intel Edison. We all know Intel Edison. So it is compatible with that. EDM, there are a number of companies using EDM. So you can check around. You will find here in the show as well. But you were the company that started this system? Yes, we voted the complete outline for the specifications. Is it open? It's open. And free? Are they to use it? They can use it. Anybody can join us. Axon is a new form factor. So we are just announcing that actually in this show. Today, yesterday? Yes. If we are looking further to our wireless offering, we have here, we have our wireless offering. I can show you a couple products if you follow me here. So this is... Let me take another one. Here it is an M.2, 12 times 16 millimeter LGA soldered down package, which follows Intel specifications. So the hardware pin definition is defined by Intel. And then we put it on a carrier board for an M.2 slot so that people can insert this easily in their system. We have different form factors here. I have two M.2 here in my hand. One is a key B and one is a key E. Normally the specifications identify wireless LAN should be key E. But in the embedded world, we see a lot of embedded systems that using M.2 key B because that is for LTE and 4G communication. However, many customers don't need to have the LTE. They want wireless LAN. And if your embedded system is super tiny, they only have one slot available. And for those customers, we made a key B so they can insert that in their system. Is it when you connect through your PIXY system, is it as efficient, as powerful as putting it on the PCV? Yes, there is no difference. No loss? No loss there. No loss in performance or power performance? No, it's a PCIe interface. If you have a module like this for the Wi-Fi. So there is no difference there in the performance. But you do modems also like LTE kind of stuff? No, we only work on Wi-Fi, Bluetooth technology. So everyone is now talking about the Wi-Fi and connectivity, IoT, everything. So as I already showed, we have our modules where we have the Wi-Fi on the module. So you connect this to the internet. Very logical step to do. So you need to have a reliable and industrial wireless network to operate. And we all know the stories. Everyone knows Wi-Fi in offices, Wi-Fi in corporate buildings always is a lot to wish for. So and why is that? It's because everyone that has a small or medium office or factory, they are using the same Wi-Fi technology as they are using at home. And that's just not working because an office environment is completely different from a home environment. So we created wireless infrastructure access point. It's a mass Wi-Fi technology based on Qualcomm. So what's that one? Yes, it's this one. And what do you call it? The Xada? Xada is a total system. So it comes just plug and play. So you have an internet port there? So we have two networking ports. Gigabit? Yes, of course. And we have Type-C, USB Type-C for power. And there's just a reset button that is there. So... How does it compare with Google Wi-Fi or Nexus or Synology or somebody else? That is all consumer. So that is all focused on people at home. You know typical house have three to four people. They all have a phone, a computer, a tablet. There's a television and there's a cleaning robot in the house. So you have around 20 devices you connect to your network. An office or a factory or a museum conference center is completely different. There are many, many people coming in your office. You need to connect many more users. So we can connect 90 devices per access point. So if you have a configuration like here, you have three access points. They are mass. That's 270, right? 90 plus 90 plus 90. Yeah. So it's 270. It's still 90 limited on one access point. So it is impossible to have 180 on one access point. 45, 45. However, we have a software stack running on this developed in-house where we can... If a user come in and the user here, that if there are too many users on this access point, we switch the users over to the other access point to share the loading. So you're even better than the mesh standard? We just optimize it to our users. What's the price on this available? Available end of April. And we will do massive launch in early April. And at that time, we will set the pricing as well. Pricing will be good? For this market, yes. Competition in this market is companies like Cisco. They typically run in the thousands of US dollar. You will be in the hundreds? We will be in the low hundreds, yes. Low hundreds. That's cool. All right. So a little bit of recap from previously that you visited us. So we have systems. Fender systems. You've seen them before, Nicolas. Yeah. So we have a new one. It's Intel. So I don't know if people are interested. On ARM devices. On devices, right? I'll add an Intel tag to this. So this is Intel Apollo Lake, for example. A fake, a very slim... You have many customers in this Intel kind of products already? Yes, we have. Yes. So we have a lot of customers on ARM. You know, Nicolas, we are working on ARM technology over a decade. And all the biggest companies in the world are working with you. We have a lot of well-known customers. You have NXP is huge. You have Google, Qualcomm. Yes. We have a lot of customers and suppliers. So we are always integrated in a system. So we are a component for a total solution. But many people use our technology on a daily basis, even without knowing that we are behind the scenes in the product. Nice. So the systems, the touch panel systems you have seen in Computex before. You can go to the Computex movie on your home page. Yes. So how popular is this? It is quite popular, yes. We have a very smart idea here with different power options. So it's very flexible and easy to integrate. The last thing for today, as a takeaway, is we have a number of sensors available. And I need to grab them for a second. Okay. So there I am. Sorry about that. My coworkers told them. So we have a bunch of sensors. So you can see here. So this is an environmental sensor. So you can detect gases. So don't fart. Okay. So but can detect a number of gases for use in factories and offices. We all care about our health. So sensing different gases, smoke can improve our health and safety. So we have these in a macho with a clickable form factor. And it works very easy. So here I have a radio macho. It has the disconnector. Here I have my sensor. It has the mating connector. I click them together. Of course I will mount this. And then underneath I just need to add a little thing like this. I will. And then I have power. I have wireless communication. And I have my sensor for data. So I can put them next to each other for example. If that works better for me. So this way you have your, you can in an office or a factory. You can sense your gas, your smoke, your environment, temperature. Gas pressure. So you can detect all that parameters. You have a wireless interface that connect to our mass networking. And then you can collect all your data. And you can set alarms so that you are notified of an emergency. I think that will improve the safety of people in a house or in a facility. So we know everywhere in every building, every factory, there are sensors. You stay in a hotel, you see a blinking light of a smoke detector. However, we don't pay notice to that. And we tend to forget that they are there. And in the case of emergency, it is very important that they are working. So that they can wake you up. And we think that by connecting these sensors onto Wi-Fi and to have alarm systems that maintenance staff get notifications on their cell phone if something is wrong, will make the products more reliable. So you don't want to be in a hotel and then the sensors are not working and you don't wake up. But the hotel also want to know that the sensor is broken so they can send the service guide to the room to replace it for the user. The same in an office and a factory. A smoke detector or a gas detector installing in a place doesn't guarantee that it is working if you don't monitor it. So we think connecting those devices and continuously monitor them and have warnings going out if something goes wrong will help our safety. Actually in my Airbnb there is no carbon monoxide detector. So it would be nice to have a portable one because it's so small. Can I bring my own and plug it in? No, it is good you came today then because maybe we will not see you tomorrow. But actually you can make that in a mobile unit. That should be not too difficult to do. Bring it everywhere you are and be responsible for your own safety. You could do that yes. And you can do a lot of environmental sensing there as well for health, for pollution that you know if it is safe out there. Nice. So it's very inexpensive sensors and because they are clickable with the connector you can actually easily change to tailor your needs. And we have a bunch of different sensors available. What are the other sensors? Humidity, weather, station, temperature, smoke, different gases, a lot of sensors. And how many of your boards support this? Almost all of them. Almost all of them. And so what's the latest with your company? I did a video in your office two years ago. And so how's it going now? Very good. Everyone you saw in the movie is still there. In R&D we added a lot of R&D resources. We have a lot of new employees in R&D helping us to develop new technology. As you saw in the movie earlier, we have wireless access point technology. We have a big team of people working on that. I think 30, 35 people are working on that. We have the sensors, we have the NXP new technology with the 8M Mini. And there's a lot of additional things that are coming in the rest of the year. And we actually want you to come to visit us in June when you are in Taipei. And we can do a company tour to show you new technology there and the things we are working on. Nice. And you were showing all these different chipsets. But it's not that easy to support all this, right? Each of them is a whole story of doing support, onboarding, all this stuff, making it work. So from the beginning to the end to design a product, it takes about a year. So we are working with a lot of silicon that is not on the market yet. The 8M Mini announced available today by NXP, well, yesterday. We have it also available for our customers. You can go to our homepage and you can order a sample and it will ship within two weeks. So this means we have early access on the silicon from NXP. We have been working with them for a year to create and support this product. To allow customers all over the world to at launch date get the dev kits and start developing their end application. And just to get an idea, all your customers are all kinds of... Yeah, from startups to big multinationals in different industries, hospitality, agriculture, transportation, heavy industry. A lot of different markets. They are using the same products, but in a completely different industry.