 All right today let's talk about sense of urgency and this is what sense of urgency means to me. It's if you know you need to do something you make it a priority. If it's a priority it's going to happen. It's a non-negotiable commitment that you make to yourself and to your business. Now one of those non-negotiable commitments could be reach out to three people per day in your local city. It could be posting daily on social media. It could be calling clients and asking for more referrals. It could be sending a cold DM on Instagram to parents that are in your local area. It could be putting out flyers. It could be reaching out to local YMCA's and putting on free clinics. Whatever that non-negotiable commitment is if you don't deviate from that daily it's crazy how much further you're going to get in the next year.