 Hi, how are you doing? This is Rich here on behalf of RichTVLive with a very special guest. It is Hamutol Yitzak, the CEO of Else Nutrition. How are you doing today? I'm very good, very excited. I'm excited to have you here today. Can you tell us a little bit about Else Nutrition? Sure. Else Nutrition is bringing the next generation infant nutrition into the global market. Great. And what pain are you dressing in the market? Well, the pain is very simple. This is a market that has only two alternatives, and both of them are not good. We are the third one, and we are bringing a much superior product. Fantastic. And why infant nutrition? Infant nutrition has been our careers, all the founder's careers, their entire lives. This is what we were doing. And combining that with a personal pain that one of the founder's granddaughters had with an ability to consume the milk, we combined that together, had to save our life. So this is where we are. Wow. Now, where can investors expect to see Else Nutrition products being sold in the near term? Our first target market is the North American market. We have already been approached by so many parents, like hundreds of emails coming all the time from parents are begging to buy the product. So this is the most adaptive market for us. So you guys are in the 100% plant-based formula sector, and essentially creating an alternative to the two other sources that exist, which is soy milk and cow's milk. Knowing this, how do you distinguish yourself from your competitors? Well, it's very simple. You just said it. We are non-dairy, non-soy, 100% plant-based infant formula. We are the only one that exists. There's no other alternative. That's great. And you currently have 18 patents granted, correct? We have 18 patents granted, and we have additional 45 countries pending with their patents. And you're registered in 66 countries? In total, yes. Well, congratulations with your success. Thank you. Can you tell us a little bit about Else Nutrition's team and the expertise they bring to the table? Yeah, well, Else Nutrition team's founders are all veterans of this industry for many, many years, all coming with robust experience in every aspect of the value chain. Our extended team is high-profile executives coming from many industries, but all with robust experience in fast-moving consumer goods, taking this product into very fast growth care globally. People coming from Soda Stream, people coming from Enzyma Tech, Retail Tech, lots of companies that really are leaders in their space. Very good. And our investment community is worldwide in about 60 countries, and we love to find undervalued, under-appreciated, under-exposed companies. Can you tell us a little bit about your share structure? Well, we have 67 million shares in our treasury. 51% is held by insiders. Wow, that's great. I love that share structure. And why would an investor want to buy the stock? Well, simply because we're disrupting a huge industry with only two alternatives that don't work, and we are the third one, and it's a much superior product. Very good. Now, I also noticed that you guys just got awarded your OTC markets exchange symbol. Congratulations on that. Thank you. So you're listed in Canada on the TSX venture under the symbol B-A-B-Y, and in America on the OTC markets under the symbol B-A-B-Y-F. Why the OTC markets symbol? Well, the American market is our first target market, and we know there's a great demand, so we're so excited to have American investors also on board. This is very simple. Yeah, and that's a great idea. Now, what's coming up next for ELSE nutrition? Well, we are just going to change the face of this industry, and this is what's coming up next. I mean, we're going to do everything that's in our capacity to be everywhere, to be on every shelf, and to have a full range for every mom on this planet. Wow, that's a great goal. Well, congratulations on all your success. Thank you for joining us here on Rich TV Live. Our entire community will be watching your company very, very closely. Thank you guys for watching. This is Rich from Rich TV Live with Hamutel Yitzak, the CEO of ELSE nutrition. Have a nice day. Thank you.