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Jerry McGuire Mission Statement Clip

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Uploaded on Feb 17, 2009

Jerry McGuire has a moral epiphany that drives him to write a mission statement about the sports agency company he works. The mission statement declares that the business has now been contorted into a money driven machine rather than being client- driven (what used to be important to the company in the beginning) . McGuire suggests that the company go back to its roots and have fewer clients and less money, putting the focus on more personal attention for the clients, making them feel like people instead of check-writers and money-makers. In a profit driven world, this idea backfires on McGuire. After his mission statement gets him fired from the company, McGuire decides to head up and independent sports agency firm that will focus on the core values of his mission statement. He leaves the office that day with one employee whom he inspired with his courage and gusto, and one client, whom he had previously considered less-important because he wasn't a big-ticket star.

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