 Is there a transformation playbook for a mission-driven organization? Another great question. So by playbook out, I think you're asking is is there a set series of tasks or patterns to take on when we're putting a transformation together? I'd say no, there's not a playbook There's probably a lot of plays that can be made I think what becomes most important is when you set the structure You've got to really have the leadership participating and then the rest of the staff also getting involved where they can start to meet in the middle, but an organized plan about how that's going to go forward and something that you can actually measure over time to see the progress and Understanding whatever that playbook shape is going to be this isn't the type of thing that's going to happen in six months You know, these are usually three years in the process and it takes a lot of Patience and steering and learning in the moment of what's going right and what's not going well and how to adjust along the way We also often see this really start from units that have control of most of the digital Technologies within an organization. So marketing or communications Sometimes fundraising because that industry also changes so fast that they have to keep up And then how do you start merging those technologies and once you start bringing them in? They start to change the organization whether it wants it or not So how do you really forward look to make that transformation happen? So yeah, I would say playbooks maybe less than a playbook