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Uploaded on Jul 12, 2011
On June 2 at the CECP Summit, one of the world's top authorities on the implications of sustainable development for business strategy, Professor Stuart Hart drew on the latest edition of his book Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems as well as his pathbreaking article "The Fortune at the Bottom of the Pyramid," written in collaboration with C.K. Prahalad, to discuss both why and how companies can move "beyond greening" toward transformational, strategic change.