 I'm with Michael Kittner of the 360 Heroes Company and looks like you guys are continuing to do crazy things with the GoPro. Oh, we're having a great time with the GoPro's that it just, especially with the new Hero 4 Blacks, it just gives us more capability to be more creative and higher resolutions which is awesome. So I don't know what that last product is. The GoPro Hero 4 is the GoPro's latest cameras and then because our holders work with the Hero 3's, the 3 Plus and the 4's, we're allowed to, our holders will work in every single one of those but we're allowed to take advantage of the new features of the Hero 4 cameras. I got you. So you guys make these crazy holders that I see here. What is the purpose of this? This is audio as well. So this is a whole bunch of GoPro heroes in a blue case kind of bonded at right angles to each other. Well, this is all 3D printed. Okay, we've partnered with a company called 3D Systems who helps us mass produce this gear. And this is actually the part of the invention. The cameras are specifically placed and oriented in a certain configuration and array so that as we go to film each one of these we can make sure that we capture full 360 all the way around as well as full 180. So it's full spherical data. So now you've got, how many of those are there? Six? There are six here on this one and because it's a flexible nylon I can actually slightly push, pull, bend this back and pull that camera right out. Oh wow, of a 3D printed thing. Oh nice. This is all flexible and bendable. It won't break. And if it does break we just replace it for you. It's no charge. And then we can just snap that camera back into place and because that snaps into place we've had this gear going about 285 miles an hour on plane. You mean outside, not inside the plane? Outside the plane, yep. And let me see, plus 12 Gs minus 6 Gs. Nice. So now I get home and I've got six SD cards with six movies. What do I do now? Well, there's a couple things. The first thing you do is we have a software package called 360 camman and that software package actually manages the GoPro cards for you. So it tells you what take you did, which one was good, did the GoPro's fire, all those types of things that you're trying to figure out, you know, after you've done your shoot. And this software will go through all that stuff and do that for you almost instantaneously. So as you plug in the cards it instantly takes care of it. So then when I'm done with it, I've put in six cards, what does it produce? Well, what it does is it prepares the data so that you can now stitch the content. Okay, so there's another piece of software does the stitching? Yeah, another software actually breaks it apart frame by frame and then stitches it all together. And then after that stitch, the trick is, is how do we play it? Right, right. So much for 360. My TV screen is not 360. Exactly. So from there what we do is we have players that we give to everyone so you can download the 360 Heroes app. And then what's even better is normal video is anywhere between 30 and 50 megs, let's say for, you know, like a one minute or two minute segment. Well, the same amount in 360 video is anywhere between 500 megs and a gig. Okay, that's great. So it's really big. So what we've done is we have a 360 video hosting center. It's free. You host the video for us too. Oh yes, we stream it and we use CDN technology to be able to do that for you. That's content delivery network? Yeah, content delivery network. Look at me knowing my acronyms, huh? I'm good at this. And the neat part is with that we allow the producers to customize the players so that they can do any way they want to do with it. And then we can actually show you some demos on how that works as well. Okay, so Justin that was here earlier, poor Justin frying in the sun all afternoon while you were in the truck. Anyway, I just keep yanking your chain. He was showing us that on his iPhone you could you could hold up the iPhone and turn around and you could see inside this 360 movement. Exactly. So it actually works with a gyro and the accelerometer of the phone. So it kind of interacts and moves with you in the environment. And right now the technology is changing so fast that you were required to have an app to be able to do that. Well, we're very proud at CES. We're releasing our new version of Player and you don't need an app anymore. It's called WebGL. And you can actually take your phone, you can surf to that page and it'll let you manage and surf that page just like any other type of normal player. Wow, this is pretty cool. So if someone wanted to view these movies before they go out and buy one of these devices here, is there a way they can just go view them? Yeah, you can go to www.360heroes.com. We have over 700 producers in our network right now. So you can click videos up on top and you can see a really cool interactive map of where the videos are shot all over the world. You can click on them or select them by categories. You can watch and stream it to your phone, download it to your phone, whatever you want to be able to do. See, I love this idea because I'm not the kind of person who's actually ever going to go do any of those things that people at GoPros are doing, but I can sit in my comfy chair and pretend I'm there. Exactly. Well, it was really interesting. A good friend of mine, she's, you know, she's crippled. She can't can't really move and she's like, I've always wanted to go downhill skiing and she can grab a hold of that and take her wheelchair and literally spin herself around and be and watch it. Oh, that is so cool. Like she's skiing or underwater scuba diving with 31 sharks around you. We can show you some really cool footage there. Yeah, which I again, I'm not going to do. Yes. One or two sharks. I'm okay, but you know, 32 probably not. Well, we can even show you some examples where we actually took and you can see one of our $10,000 prototypes getting eaten by a great white shark. And they never got it back. All right. Well, we'll have to get a link to that to put with this video. Thank you very much for your time. This is awesome. All right. Sounds good. Thank you very much. A pleasure.