 This is a review of primal branding create zealots for your brand your company and your future This book is good for understanding marketing in a primitive business sense Not just buying marketing ads, but creating something powerful or enthusiastic or something that has High energy. The primitive is much more natural in reality. Here are the seven primal codes The creation story whether it be selling a story about how far you come or a quick small talk that Instantly triggers interest for instance What is a common question people ask when you meet people is where are you from it is more? Instinctual and primitive and survivalist at the end of the day Man is a storytelling machine versus the drab of the truth and the easy answer to anyone asking your question is An illustrious story. How did this business start? How did you start? Where you from? next the Creed This is what you want people to believe the backbone to the brand What do you stand for in a sales point of view the icons its identity? It's fresh and fast being at the top of the game a sign a sound or a seductive aroma That's being emitted and something concrete and found and molded and not skeptical the rituals This is a play on order and habit. It means specific actions related to a primitive brand such as what? Legos does it means play well So you want to keep on being at play and one way is to enhance customer service and in relation to my previous video Which was kind of funny is what doesn't kill us? I mentioned Canyon Ranch spa in Las Vegas what it represents is the care and the relaxation So what the customers do is they're more caring the more empathetic versus other places Say like the McDonald's where they just hand you your food and every time you go to the spa or any other spa You're looking to be cared for the sacred words such as my title the sleeping elephant It's a tagline to live up to a unique character or uniqueness Why is it different than others and some type of deep belief to keep you believing deep meaning to keep you alive and to bring fire? The pagans and non-believers This is the friction to your business the haters the people that don't understand you could be trolls and this can be good They may be skeptical to throw you off and by them being different you can think different You are misunderstood a big mystery and at some point they may come to love you or not or even rekindle Everybody's gonna always have haters. It gives you a challenge to create stories and narratives to be on their side They're not just enemies their competition and in general it would be boring if you had none Understand this through a circular fashion is is a stark contrast to the angle of the naysayer Word or mouth spreads and there's no such thing as bad publicity I believe in second chances and you could redeem yourself again leaders So you could follow this you can follow that you can follow them in YouTube It's mostly about survival makes life easy and with especially with man being a social animal that a leader Tends to give that spark the enthusiasm to be that visionary and when that brand has that vision and can have a highly Seductive aroma corn on the cob or even perfume and this next section has to do with YouTube businesses and niches in general for instance I asked this other youtuber hellbalder on Instagram and he said to be successful on YouTube You got to be better at something or say or do the business in a more unique way be more compelling You can bring enthusiasm and fire even if it's outrage Do not look to copy or be a mimicry and then another youtuber Sean kennel who I've met a couple times It's being different is better than better Do it yourself and take action and whenever they click on your video It's to help them with their own survival in a primitive sense and to connect with your primitive tribe your community And I'm gonna close it off with my opinion of the book the most important thing is word of mouth Not just run a business but to have that credibility You could just read and learn primal codes are really about survival and the natural world Not as you see it but as it is in terms of nature. There's earth when fire and the void There's a primitive spirit people have memories and it's an animal in itself to ignite any part of that memory You could just check out elephants It's not just being ultra technical and knowledgeable and taking the cheap route in terms of just buying ads It's like buying your friends buying a point of view and there's no conviction or Credibility behind it the market is the market and I do recommend buying no ads to really support your business If you're a big business. Yeah, maybe these Facebook or Google ads There is such a wash of just too many ads and by the time I work or pay for those I can create and do more work. Why follow or listen to someone who pays for the right to stand at a platform They're not a prince or a princess It's more important to be a perennial seller or to have a huge impact or to deliver like a Jimi Hendricks experience a deep belief To keep it believing you can bring enthusiasm like a cult leader Which tend to have charisma and vision make a huge positive impact and don't do things just for profit But reinvest it see gift the void the void will provide the universe will provide and in general corporate crap doesn't matter If you don't like the product, you're not gonna like the product They want you to stay in some bounds and at the end of the day the game is primitive. It's not intellectual