 When it comes to strategizing what is if you were to like sit down with an artist who you know had a basic brand set up and you know you're just ready on your side to help them out what is the first thing you would say when you sit down with them what what would be their step one what would be their like kind of like workout plan like hey focus on this right now when it comes to developing that strategy content development and creation everything starts with content like Lily we have scams with clients every day like Lily everything we do doesn't work if we don't have content to work with yeah then getting to our first party with our clients personally is always to get them to a comfortable content point like we try to figure out where you have the capacity to do what are you comfortable with doing and then what do people that like you like to see because then if we get you to a point where you're kind you're confident and you're creating content then our job becomes easy because now we have more stuff to test out and see if it works because what you ran to the problem with a lot of the times is let's say you come to us and you want to work a very specific life yeah just the one for you right and we run it and it doesn't work but says doesn't work like that's that's nothing new that happens in music and marketing all the time but you have nothing else created now you're stuck now you're forcing to a position where you either have to scramble try to figure out how to get something made to keep continuing or waste your money and run with something that's already proven that's work and like when you're in the position where you're consistently creating content then it's like a weekend figure that out a lot quicker because like if we run with something and then within like four days it's like oh no this isn't moving so we just like okay he posted this video the other day let's try working this instead or he posted this type of clip maybe we should try getting it placed in these places instead so that's how it's the first time in like content is like 60% of the game in my opinion at least for today you know thanks that's that's where if you're starting out without any type of machine behind you which most are sorry yeah your quickest leverage point and your quickest audience point is going to come from content to create that's going to be the initial touch point for a lot of people so the quicker you can figure out what that looks like for you because every artist every artist consistent in content is different right like the way that little little pump entertains his audience is not the same way they are right right their bases in completely different ways every artist can be entertaining to the base I feel like every artist has something that like you know if you really put some thoughts or something that's like you know stands out or nothing else I also believe in not necessarily trying to reinvent the wheel find something that you see that you like that you think you're redoing your own way because sometimes people don't people familiarity some stuff but they like to see your take on you know it's like I was acquainted to rappers and freestyle videos like there's no rapper could ever do a freestyle video and claim it's 100% original because at this point like everything's done it's nothing new at this point yeah right yeah yeah but they are interesting freestyle be like there are big like there are artists who have done like really interesting ones that they go viral like people really pay attention to them because it's like yeah something I'm I know about freestyle videos but your take on it the way you did it you know saying the way you put it you like visualized it like I really like it um to a man like that like Lily the content is the first starting point okay all the things that we talk about we teach and even all the things that you know like when you're at that point where you want to hire someone like all the things that good marketers want to do is want to be centered around the content you create so it's just like that bag you know okay so I got to get in my content creation back I see yeah man like like that's different man for everyone bro like we have one client where she can post the singing video and I heard her fanbase that you know so we got one one client where like she's dope on tiktok and I her bed she's active on tiktok and her base love that we have another client where like he kills with like cover songs don't sound like he's really active in that source like different different people and we actually have one client that actually came out is really interesting I did he's like a producer so he started to do this thing where he was it where he'll cook these meals and then he'll sample the different ingredients cooking up right that's it brother that's like damn we like damn that's just genius I'm actually gonna go look that up for real yeah this is ours his name is Ben Cinkette Ben Cinkette Ben Cinkette yeah it's like stuff like that man like everyone's content back or I look at bigger artist look at like what does your cat was on right those cat was being consistent yeah singing videos on Instagram at one point yeah like every other week it's like a good life three four months I'm sad or like our Linux rather our Linux isn't well initially our Linux isn't be really active on YouTube we're doing cover videos but we look at her today like superstar Linux she goes on live a lot you know so much she goes on live like you know so like what she's really like I can I can see are you doing that a lot it kind of gives well the perspective I have on that is it kind of gives her fans like this that's my friend kind of thing it feels like you're just talking to your friend on FaceTime or something I thought I really like that idea it's real cool and that goes back to I think the original point you brought up of sometimes artists kind of like overthinking it where like when when we say content or people like us say content like you don't always have to think grand content for this line it's not always music videos right not always lyric videos you know it's not always like these things that have to mess up but mostly like a live is content so like a tweet is content right like there are those types of things you do need like music videos like those bigger content things are needed but that's not all that constitutes content so yeah man so but y'all all of it everything but ground one content ground one is ground zero yeah ground zero